As you've heard if you're within range of a computer screen or radio or television, Americans have donated more than $11 million to the Haiti relief effort through a simple, groundbreaking text campaign that allows anyone with a cell phone to send $10 to the Red Cross by texting "HAITI" to "90999".
The $10 then shows up on your cell phone bill at the end of the month.
I'm one of these HAITI texters, and I say this not to pat myself on the back—it's very close to the least I could do—but because being part of the text campaign got me curious.
Relatively speaking, how big a response is this? Here's one way to look at it:
Start with the total amount raised as of Friday—$11 million. If everyone's doing their donating in $10 increments, that's 1.1 million Americans giving a little bit to help the people of Haiti.
Heartwarming and generous, sure, but how many cell phone users are there in America?
There are about 275 million cell phone users in America.
Yes, Americans are giving in other ways than through their cell phones. Yes, $11 million (and counting) is a wonderful beginning.
But not even one percent of American cell phone users have joined the text donation campaign. That means there's both huge potential for this type of campaign in the future, and also a lot more that could be given right now.
So.
Have you given to the Haiti relief effort?
And if so, for the comment thread: How?
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Haiti Text Donation Campaigns Face 90-Day Delays
Text-to-give campaigns have gone viral in the two days following the massively destructive 7.0 earthquake in Haiti on Jan. 12. The immediacy of texting makes it incredibly easy for those following the quake from afar to show their support by adding a small amount to their cell phone bills (especially in the U.S., where the two major campaigns are based). But at this point, it’s far from immediate that the $5 you send to Wyclef Jean’s Yele Haiti foundation or $10 to the American Red Cross actually gets to Haiti, because it’s standard practice in the young mobile giving industry for donations to be delayed by 90 days...
Update: Around noon PT Friday, Verizon Wireless said it had advanced $2.98 million in mobile donations committed by its customers to Haiti. “Time is of the essence, and it makes sense for us to toss aside our normal financial processes to get money where it can do the most good, in the fastest way possible,” said Verizon Wireless president and CEO Lowell McAdam in a statement.
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