
Crush is chef Jason Wilson's Madison Valley restaurant, situated in a slyly renovated early 20th-century house and totally beloved.
Next month, Crush will be celebrating its five year anniversary, with a special dinner-with-wine-pairings ($255 per person) on Tuesday, February 23. I learned about this dinner via the several hundred emails clogging my inbox since this morning.
First came the official invite sent by the Crush PR person. Then came the dozens upon dozens upon dozens of emails asking to be removed from the Crush mailing list, sent to the full Crush mailing list, leading to another avalanche of email about how to hit "reply" instead of "reply all," leading to another avalanche of email about "all you goddamn jerks who don't know how to use email" and on and on and on. A small sampling:
PLEASE STOP! MY IN BOX IS FILLED TO CAPACITY!!! THIS DOES NOT BODE WELL FOR ANY MARKETING EFFORTS YOU ARE TRYING FOR AND JUST MAKES FOLKS ANGRY!
You guys are all idiots. Learn to read. Replying all and saying remove will only send out more emails and not alert crush that you want removed. Idiots....
Dear braindead Crush community, You are spamming YOURSELVES, If you would like to reach Crush, please email ONLY CRUSH. I'm tired of receiving your idiot emails!!!
Eventually someone thinks of cashing in on the chaos....
I have spent the better part of my morning deleting all the hundreds of emails from people asking to be deleted from your list. I would suggest something for everyone's trouble, although I doubt they will open the email or return to the restaurant after this......
...and soon enough it gets personal:
REMOVE ME, like you people are holier than thou? I'll bet that your inbox is just brimming with so many personal emails that you can't be bothered. And your business is booming with so many corporate messages that your secretary can't handle the overload... lmao
And of course, someone had to do it:
Just hit delete folks if you dont want to read new from crush! Jason & Nicole are great people folks!, please excuse the mail in your inbox. It happens, worse things could happen to you, like being in Hatti right now!
The fun continues, but this blog post must end. A closing thought from someone trapped in the battle:
Reading these irate emails is the most fun I've had in days—If you think this is bad, you should see what happends when you do a ReplyAll with carrier pigeons.
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