I am relieved to read in the National Journal that David Axelrod is on the job for Democrats running for office in 2010. In retrospect, many of the things that I appreciated most about the 2008 Obama campaign—the flawless timing, the consistent messaging—were Axelrod's babies. He's right about what the biggest issue will be, and he's got the right ideas on how candidates need to be positioned to successfully run as a Democrat in 2010:
"It's almost impossible to win a referendum on yourself," Axelrod insisted. "And the Republicans would like this to be a referendum. It's not going to be a referendum."Asked what has to happen in the next 10 months to produce the best possible result for Democrats in November, Axelrod didn't hesitate in identifying his top priority: an economy that is adding, rather than losing, jobs each month. "I think job growth is certainly number one," he said. "I think that's how most people measure a recovering economy."
Some of his ideas sound iffy—I don't think Democrats will be able to frame Republicans as a party in 2010, because I think Republicans are going to try to run as a Loosely Confederated Group of Mavericks™ instead—but he's at least coming from the right direction. It's going to be a tough race no matter how it falls, but knowing that Axelrod is calling the shots makes me feel much better. And I think that no matter what happens in November, the most important battle will come the day after Election Day, when the news networks try to frame the race one way or another. Axelrod is great at managing that kind of thing.
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