LA Times:

Plagued by product recalls including toxic toys and poison pet food, and facing rising trade barriers for its exports, China is taking a page from the American corporate playbook: It has hired a Madison Avenue ad agency to help burnish its image. In what's believed to be China's first global ad campaign, a television commercial airing on CNN in the U.S., Asia and Europe portrays satisfied consumers enjoying Chinese-made goods.

Hm... maybe one commercial can feature a man brushing his teeth with Chinese-made poisoned toothpaste in a house full of toxic Chinese-made drywall while his kids play with lead-laced Chinese-made toys and then their pet sickens after eating Chinese-made pet foods and then the whole family dies after piling into the family car to rush their sick pet to the vet when their Chinese-made tires disintegrate.