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Monday, December 7, 2009

Got My Google Goggles On

Posted by on Mon, Dec 7, 2009 at 2:17 PM

Today, Google announced that they were introducing Real Time Search. It's a feed of stories that constantly updates on your search page with new sources, including Twitter, Facebook, MySpace, and other sources. (The videos they provide include search topics like "Obama" "Twilight Reviews" and "Traffic on 101.")

And they also announced Google Goggles, which is a photo search available on Android phones:

Use pictures to search the web.

A picture is worth thousand words.No need to type your search anymore. Just take a picture.

Find out what businesses are nearby.Just point your phone at a store.

This is just the beginning - it's not quite perfect yet. Works well for some things, but not for all.

091207-133238.jpg
Obviously, this is an important next step in search that's been brewing for a while now, with augmented reality and the like. I have an Android phone, and I downloaded Google Goggles and here's what I found:

I took a photo of an off-brand Mexican Spider-Man action figure (at left), and got exactly nothing in my search. Google couldn't identify it. Nor could it identify The Stranger, giving me a bunch of gobbledygook instead. It did nail the cover of The Financial Lives of the Poets, sending me to the Google Books result, Amazon, Jess Walter's website, and the publisher's site. It apparently can also identify landmarks, storefronts, logos, wine, and artwork. My favorite part, though, is that you can take a photo of a business card and it will import the information as a contact to your Google account. That actually seems quite useful to me, and it worked twice perfectly with two business cards I happen to have hanging around my desk.

So no, Google Goggles aren't perfect, but they do seem to do fine work at transforming real world text into searchable computer terms. None of this seems especially new to me—I already have a book-identifying scanner on my phone, and I know a few companies already make business card scanning software—but it is convenient, and much of Google's fortune is built on convenience. I'd call this another win for them.

 

Comments (8) RSS

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Will in Seattle 1
So this will make it easier to find nude pix of Amanda Knox and Sarah Palin in a three-way?

Oh, wait, it's SLOG ... let me rephrase that ....

So this will make it easier to find nude pix of the hunky vampire guy and the hunky werewolf guy from Twilight getting all hot and sweaty?
Posted by Will in Seattle http://www.facebook.com/WillSeattle on December 7, 2009 at 2:31 PM
2
I can't help thinking of the business card scene in American Psycho.
Posted by minderbender on December 7, 2009 at 2:33 PM
3
I wonder if a phone photo of a person's face would find something lke a mug-shot? That would be useful in the last-call hook-up scene.
Posted by something useful on December 7, 2009 at 2:45 PM
4
Just tried it on my Droid. Very cool and useful. Too bad iPhone, maybe someday.
Posted by Tom on December 7, 2009 at 2:51 PM
Will in Seattle 5
@3 - is that pre or post-op?
Posted by Will in Seattle http://www.facebook.com/WillSeattle on December 7, 2009 at 3:38 PM
josh 6
wasn't Google Goggles the Gmail feature that required you to perform simple mathematical calculations before sending e-mail to prevent drunkmailing?
Posted by josh http://www.sciencevsromance.net on December 7, 2009 at 5:55 PM
Christampa 7
Should we be treating "Google Goggles" as a plural in form term? It is the name of something, after all, and not an actual pair of goggles.
Posted by Christampa on December 7, 2009 at 11:34 PM
Rob in Baltimore 8
I've just tried it. It's very cool.
Posted by Rob in Baltimore http://www.wishbookweb.com/ on December 8, 2009 at 8:24 AM

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