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News & ArtsWednesday, December 2, 2009
City / Media Meet the New Capitol Hill Logo!
Posted by David Schmader on Wed, Dec 2, 2009 at 10:38 AM
Created for the Capitol Hill Chamber of Commerce by the Bellevue ad firm Kite. From the official press release:
The brand strategy and visual design convey key themes that came up in the research and are part of the overall brand including: inclusivity, energy, diversity and dynamism. The idea behind the design is to visually represent the spirit of the socially inclusive and multi-faceted community by creating a solid background with the name "Capitol Hill" repeated many times.
How does the new Capitol Hill logo make you feel?
1
Honestly, it kind of makes me feel nauseous. The mish mash... the color... meh. I'm not liking it.
*shrug*
*shrug*
5
@1 That was my thought. Nauseous. It is nauseating, reminding me of somebody finger spelling 'capitol hill' in a pool of someone's vomit.
11
Were I just walking by on the street, I wouldn't think much of it. Asked to critique, design nerd in me rather hates it.
Things I like: solid background created by overlapping letters, font, lower case.
Things I don't like: color, the solid parts aren't solid (floaty bits of darker color inside the c p and o) and there's a huge missed opportunity in the transition from rounded letters in 'capitol' to upright letters in 'hill'.
Things I like: solid background created by overlapping letters, font, lower case.
Things I don't like: color, the solid parts aren't solid (floaty bits of darker color inside the c p and o) and there's a huge missed opportunity in the transition from rounded letters in 'capitol' to upright letters in 'hill'.
12
I get the idea they're going for, which isn't bad, but visually this logo is very high school. Wouldn't it have made more sense to hold some kind of competition from the legions of creative folks who live on Capitol Hill rather than outsource it to people who live in Bellevue? Weak.
14
If I remember from my graphic design classes the Kerning between the a, p, i are different. Now to me that can be nit picking the logo to death but if one is doing an all type logo get the spacing right.
Actually, looking closer there's more spacing inconsistencies than military intelligence.
Actually, looking closer there's more spacing inconsistencies than military intelligence.
15
It's awful, but I doubt I'll ever see it again. What is the logo used for, anyway? Was there a previous logo?
If anything, it's loads better than this piece of crap:
http://caphillchamber.org/
If anything, it's loads better than this piece of crap:
http://caphillchamber.org/
16
Could you add "Bilious" to the choices? It looks like Sam I Am threw up his Green Eggs and Ham.
"Capitol Hill: it makes you ill!"
"Capitol Hill: it makes you ill!"
17
That's really awful. An ad firm "designed" this? I know third graders who can whip up something better than this in MS Paint.
19
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
Obsessive Compulsive Copy Paste Design Disorder
20
This is what happens when an amateur designer is cycling through fonts and has them all piled up on top of each other and that goes... wait, that doesn't look so bad.
Sadly it does. Every graphic designer has probably seen something like this on their screen. The good ones choose to move on.
Sadly it does. Every graphic designer has probably seen something like this on their screen. The good ones choose to move on.
22
I would be curious to see what the other logos the firm came up with looked like, the ones the chamber rejected. My guess is this wasn't the agency's top pick. If it was the chamber wasted thousands of dollars.
And why couldn't they hire a Seattle firm? There are plenty of ad agencies, design houses, and branding companies in the CITY OF SEATTLE where Capitol Hill is located.
Fuck Bellevue.
And why couldn't they hire a Seattle firm? There are plenty of ad agencies, design houses, and branding companies in the CITY OF SEATTLE where Capitol Hill is located.
Fuck Bellevue.
23
capitol hill -- we don't need no stinking capitals!
It's just a mess. It says nothing about any aspect of the Capitol Hill community, with the possible exception of street vomit. Awful.
It's just a mess. It says nothing about any aspect of the Capitol Hill community, with the possible exception of street vomit. Awful.
24
The font was a terrible choice.
Why wouldn't Capitol Hill Chamber of Commerce hire a designer/firm from their neighborhood instead of outsourcing to Bellevue?
Why wouldn't Capitol Hill Chamber of Commerce hire a designer/firm from their neighborhood instead of outsourcing to Bellevue?
25
Here is the whole of the press release:
More...
KITE HELPS CAPITOL HILL REVEAL NEW BRAND
The Community’s New Brand Platform and Logo Embraces and Promotes What is Unique About One of Seattle’s Most Diverse Neighborhoods.
SEATTLE – December 1, 2009 – Kite Inc., a full-service brand strategy and design firm, today unveiled a new brand identity for Seattle’s Capitol Hill neighborhood. After a thorough research process, including interviews with local organizations, businesses, and residents in Capitol Hill and other Seattle neighborhoods, Kite worked with the Capitol Hill Chamber of Commerce to develop a brand platform to represent the community – a foundation from which to promote and market the neighborhood. The brand reflects this diverse and energetic community, embracing the distinct elements that make Capitol Hill one of the most unique and popular neighborhoods of Seattle.
“The new brand strategy and identity represents the neighborhood, and is the result of community organizations working together,” said Jack Hilovsky, executive director of the Capitol Hill Chamber of Commerce. “Kite created a brand platform and message foundation reflective of the vibrant culture and diversity found within Capitol Hill. The new positioning and look will be used to endorse activities and communications that key groups undertake, and establish stronger connections with residents and visitors as we continue building on these positive elements of our neighborhood.”
One of the primary goals of the project, part of a comprehensive 5-year strategic marketing communications plan, is the promotion of Capitol Hill as a shopping, dining and entertainment destination. Kite’s approach to both the brand positioning and new logo was to make sure that the strengths of the community, including its diversity and strong arts culture, meaningfully connects to the needs of its residents. The research uncovered that Capitol Hill, perhaps more than any other neighborhood in Seattle, provided residents and visitors a distinctive and alternative experience.
“The research uncovered several unique elements that people cherish about Capitol Hill and that aren’t found in other neighborhoods in Seattle,” said Mary Weisnewski, principal of Kite. “A brand must meaningfully connect to all of its stakeholders which in this case are the residents and business of Capitol Hill and the Seattle area. One of the challenges is that there are multiple areas within the neighborhood boundaries that are different and distinct. The final solution needed to reveal the thread that pulls them all together. “
The brand strategy and visual design convey key themes that came up in the research and are part of the overall brand including: inclusivity, energy, diversity and dynamism. The idea behind the design is to visually represent the spirit of the socially inclusive and multi-faceted community by creating a solid background with the name "Capitol Hill" repeated many times.
Kite Inc. is a Bellevue-based full-service brand strategy, graphic and interactive design firm that serves an array of companies and organizations large and small, across diverse industries including professional services, healthcare, financial services, technology, consumer, business-to-business and nonprofit. Kite’s services include brand strategy development, and graphic and interactive design. More information about the firm can be found online at www.kitebrandstudio.com .
26
"Diverse"? Yeah, a whole bunch of different letters piled on top of eachother, in the same color, becoming a single undifferentiated mass. Diverse.
@11: I assumed it was actually monochrome, and the floaty bits were a compression/anti-aliasing artifact ...
@11: I assumed it was actually monochrome, and the floaty bits were a compression/anti-aliasing artifact ...
27
Makes me feel like they couldn't come up with a good design and instead came up with a bunch of bullshit symbolism.
30
How on earth does a solid background with the same thing repeated many times "visually represent the spirit of the socially inclusive and multi-faceted community"?? It doesn't.
This is awful. Not creative at all. The color sucks. The font is boring. The "solid" inside has little chicken scratch gaps that should have been filled in.
With all the creatives on Capitol Hill, why outsource to BELLEVUE of all places?! WTF?
This is awful. Not creative at all. The color sucks. The font is boring. The "solid" inside has little chicken scratch gaps that should have been filled in.
With all the creatives on Capitol Hill, why outsource to BELLEVUE of all places?! WTF?
34
@ 29 From Wikipedia:
The origin of the neighborhood's name is disputed. According to one story, James A. Moore, the real estate developer who platted much of the area, named it thus in the hope that the Washington government would move to Seattle from Olympia. According to another, Moore named it after the Capitol Hill neighborhood of Denver, Colorado, his wife's hometown. It is thought by the editors of HistoryLink that the true story is a combination of the two.
The origin of the neighborhood's name is disputed. According to one story, James A. Moore, the real estate developer who platted much of the area, named it thus in the hope that the Washington government would move to Seattle from Olympia. According to another, Moore named it after the Capitol Hill neighborhood of Denver, Colorado, his wife's hometown. It is thought by the editors of HistoryLink that the true story is a combination of the two.
35
Hate the font, hate the color, hate the all-lowercase, hate the whole thing. Hate it. I'm embarassed.
38
As @15 points out, it's definitely an improvement over the previous logo, but just barely - and that's not saying much.
I'm afraid to ask how much they paid for this "rebranding consultation" because it looks like something that was knocked out in about two minutes using a low-end paintbox program.
Anticipating another press release from CHCC in about two years touting a "new, improved, better-than-before" re-rebranding that will look only slightly better than this.
I'm afraid to ask how much they paid for this "rebranding consultation" because it looks like something that was knocked out in about two minutes using a low-end paintbox program.
Anticipating another press release from CHCC in about two years touting a "new, improved, better-than-before" re-rebranding that will look only slightly better than this.
39
5280, Back when Washington was a wee baby state, we had some arguments about where the capitol should actually be. The guy who owned/developed the neighborhood named it Capitol Hill in the hopes that the actual state capitol would be moved there.
40
whaaaaaaaaaaaat? this is so miserable it makes me itchy. lazy non-concept, blind kerning, 90s-ass lower case and lame bellevue NW green. i can dig the idea that texture and fine detail in a logo are breakable rules, but doing so with unconsidered tiny white negative-space confetti? you're an asshole, kite. a blind asshole! haha
41
This is exactly like a class exercise where you just have one or two fonts and have to come up with several different type based logos.
And that's all it is. It's crap and the design press release is way too wordy. Imho pretentious. And why is almost every word in the first sentence of the press release capitalized?
And that's all it is. It's crap and the design press release is way too wordy. Imho pretentious. And why is almost every word in the first sentence of the press release capitalized?
42
Game over man. Welcome to Queen Anne East.
All that is left is Columbia City, Hillman City and Georgetown.
All that is left is Columbia City, Hillman City and Georgetown.
45
Graphic designers often lament the client who says, "You want me to pay how much?! Hell, I'll just have my nephew do it, he's pretty clever with the Photoshop." In this case, the client wasn't bluffing.
47
"one of the most unique and popular neighborhoods". Yikes.
"Provided residents and visitors a distinctive and alternative experience" of searching for the interesting shops that used to be there but have all been replaced by "for lease" signs and nail salons.
"a brand platform and message foundation". My nutsack just retracted in horror. I'm sorry, but "brand positioning" is something that evil does; nothing of value in human history has ever been "brand positioned". Sounds perfect for the completely invisible and useless Chamber of Commerce.
I assume there will be banners hanging from the light poles soon? Inclusive, diverse faux-Victorian light poles, one hopes.
"Provided residents and visitors a distinctive and alternative experience" of searching for the interesting shops that used to be there but have all been replaced by "for lease" signs and nail salons.
"a brand platform and message foundation". My nutsack just retracted in horror. I'm sorry, but "brand positioning" is something that evil does; nothing of value in human history has ever been "brand positioned". Sounds perfect for the completely invisible and useless Chamber of Commerce.
I assume there will be banners hanging from the light poles soon? Inclusive, diverse faux-Victorian light poles, one hopes.
50
@12 - Ditto. BELLEVUE? They outsourced Capitol Hill's image to BELLEVUE? What, they couldn't find enough designers on the Hill?
51
According to their website, Ellen Forney sits on the Chamber's Board of Directors. Perhaps she could've been consulted...
57
There are some of the best designers in the country on Capitol Hill, so of course they looked to some lame-ass brand consultancy in Bellevue for this.
58
I haven't read through all the comments, cause I wanted to add my first impression without other input. But I quite like it. With the layering of the words it reminds me of the varying levels of the hill topography. The feel of the logo evokes Urban to me. It actually kind of feels like a t.v. show logo, something that would feature hipsters in a soap opera like dynamic. Because of the nature of the hill, I would of course add in some anarchists, urban ag people, and the gays to add flavor.
59
As a designer, I'm all for designers not being pigeonholed by the aesthetics of their previous work, but really, a place that did work for banks and boring ass corporate clients? http://www.kitebrandstudio.com/work.html If they were looking for something energetic, diverse, and dynamic, then a boutique design studio could have done something much more interesting instead of a branding firm. But branding firms are really good at presenting estimates in response to briefs that make themselves look super professional and capable of handling everything, even though they usually just sell a lot of talk and deliver sub-par design.
61
@59, you're confusing "Capitol Hill" the neighborhood with the Capitol Hill Chamber of Commerce. Banks and corporate clients? That's exactly fitting for the C of C. And, of course, banks and corporate clients are the only people who give a shit about "branding strategies" in the first place. This "Capitol Hill" and your Capitol Hill, and mine, are unrelated things.
62
It's obvious that they spent more time and effort on the press release trying to justify the logo than on the actual design of the logo itself.
A well designed logo or identity should need no explanation.
A well designed logo or identity should need no explanation.
65
Wow. I am a designer at studio in Seattle. All of us the designers here agreed (and we ALL live on Capitol Hill!) this logo result is similar to our first ever type exploration freshman year of design school. Or, if any of you have a hard time relating to a project such as that, it's kinda like the first time you got drunk at college (experimental!) and projectile vomited all over the place.
66
What the hell are we going to need a logo for anyways?
Also, there's a really good documentary called 'Helvetica' that discusses the origin of the font and how almost every single corporation or uncreative designer uses it because it means nothing and doesn't convey any message so they use it to try and not portray any meaning because they don't have the ability to come up with anything unique.
Also, there's a really good documentary called 'Helvetica' that discusses the origin of the font and how almost every single corporation or uncreative designer uses it because it means nothing and doesn't convey any message so they use it to try and not portray any meaning because they don't have the ability to come up with anything unique.
67
saw this a month ago - somewhere - as prototype and was horrified
the C. Hill Chamber has all the Sound Transit money to "mitigate" ... hence this crap
it has the feel a very heavy tweaking - bad jitters - and ugly green of no NW forest - shit all around
why the Bellevue firm - who is sucking who, always the answer
the C. Hill Chamber has all the Sound Transit money to "mitigate" ... hence this crap
it has the feel a very heavy tweaking - bad jitters - and ugly green of no NW forest - shit all around
why the Bellevue firm - who is sucking who, always the answer
68
Setting aside frustration that they wouldn't use a designer from the Hill:
On a formal typography level this is not a good logo – the letterspacing is bad. It's like when that dude left a bone in his dish on Top Chef – he was just automatically removed from consideration.
I also think the typeface looks cheap and vaguely suburban (@66: that's not Helvetica). But I actually think the cluster of letters is moving in a good direction – it just needs to be finessed, a lot. If it was made into a more solidified shape it could be a container, to be filled with photos, patterns, etc.
As it is, @20 with the win.
On a formal typography level this is not a good logo – the letterspacing is bad. It's like when that dude left a bone in his dish on Top Chef – he was just automatically removed from consideration.
I also think the typeface looks cheap and vaguely suburban (@66: that's not Helvetica). But I actually think the cluster of letters is moving in a good direction – it just needs to be finessed, a lot. If it was made into a more solidified shape it could be a container, to be filled with photos, patterns, etc.
As it is, @20 with the win.
69
I believe the typeface is Gotham, which in all caps is beautiful – the type designers Hoefler & Frere-Jones walked around Manhattan and took photos of classic old signs for a few years, and then constructed the caps based on their research. I love Gotham but I don't think it would be right for Capitol Hill, really, and especially in lowercase, which has always looked cheapo to me compared to similar lowercase sans-serifs. Alright... that's enough obsessing.
72
The font weight is too thin to be read at distance--which is how all those folks will be reading it in signs. The ascenders and descenders on the font itself tend to get lost in the green, and the "ill" in "hill" turns into a fuzzy mess from a distance. The white from the negative space is going to make reading the letters even harder. The green shape doesn't read as ANYTHING...just a splotchy mess. The white negative space that dips down to touch that last L in "hill" doesn't even align with the L, so it doesn't look clever, it looks like an accident, and that little jigjog is driving me crazy.
I KNOW there's an art college at the end of Broadway, and lots of graphic designers live in the area. Surely, this wasn't the best option? Sometimes it's better to say, "This isn't what we want," and pay a killfee and walk away.
I KNOW there's an art college at the end of Broadway, and lots of graphic designers live in the area. Surely, this wasn't the best option? Sometimes it's better to say, "This isn't what we want," and pay a killfee and walk away.
75
It's a good logo that does what it set out to do.
Why are there so many haters? Do you ever ask yourself why your first reaction is a negative one?
Why are there so many haters? Do you ever ask yourself why your first reaction is a negative one?
78
Hi, Carollani: I put a lot of my technical and aesthetic complaints in my comment. I should also add that the logo itself is very generic. If you changed the words "capitol hill" to something else, would you still get the feeling that this logo conveyed the energy of a unique, whimsical, and diverse neighbourhood? Not really. It's a single colour logo, which gives it a rather flat feel and doesn't evoke diversity at all. This is messy--not energetic. The typography is sloppy. Try squinting at the logo--the shapes don't really convey The Hill. Letterforms beging to get lost. Technically, this logo is a very low-grade effort. Message-wise, it's generic.
79
It looks like the logo for a lame condo building with those faux balconies, i.e. the ones that are just sliding doors opening to the void with a shitty railing keeping you from falling out. These are the same ones with underground parking lots that piss off the Stranger writers.
They should put "q." before the name because it looks techie or some shit, it introduces no phonetic change and putting "i." before words is so 2001.
They should put "q." before the name because it looks techie or some shit, it introduces no phonetic change and putting "i." before words is so 2001.
80
This is so fucking awesome!!!! Finally I will be proud to tell people I live on Capitol Hill! They will be all like "Oh you mean the place with that kick ass logo?!" and then I'll be all like "Hell yes!"
81
I actually like this logo, although it does look like something nickelodeon put out to appeal to teenagers in 1996.
also, I live in bellevue. what is wrong with us??
also, I live in bellevue. what is wrong with us??
82
I hate it, and the person who designed it is a FUCKTARD!! I bet the office this was designed in features glass bricks, dunno why I think this, it's just a hunch. I think I would have preferred Times New Roman 12pt font on an itty bitty sign held up by toothpicks. hrmph.
83
@72, you're never going to be reading it on signs. The C of C is going to make up some weak-ass pole banners, like they've got in lots of other neighborhoods, and hang them from light poles. They are going to look stupid, and forced, and like what they are: a failed attempt to apply marketing-school bullshit to something real, i.e., a neighborhood. See @28 -- remember the West Edge? I think those banners are still up. No one has ever looked at them.
There will also be some web page banners, advertising the same sort of worthless crap the C of C has been doing under their own logo. There will probably be pamphlets made. Maybe you'll see them if you spend the rest of your life scanning those tourist-attraction racks in hotels and on ferries.
There is absolutely nothing, nothing, nothing about Capitol Hill or any other neighborhood anywhere in the world that branding can speak to. Sometimes this kind of marketroid-speak can help sell real estate, by creating new neighborhood names to avoid associations with old ones (SoDo, anyone?) but Capitol Hill already has an identity -- zero percent of which is the result of marketers, designers, brand positioners, or anyone else of their ilk.
This is what Chambers of Commerce do: piss away money on brain-dead marketing schemes. And your local businesses get to pay out the ass for the privilege.
There will also be some web page banners, advertising the same sort of worthless crap the C of C has been doing under their own logo. There will probably be pamphlets made. Maybe you'll see them if you spend the rest of your life scanning those tourist-attraction racks in hotels and on ferries.
There is absolutely nothing, nothing, nothing about Capitol Hill or any other neighborhood anywhere in the world that branding can speak to. Sometimes this kind of marketroid-speak can help sell real estate, by creating new neighborhood names to avoid associations with old ones (SoDo, anyone?) but Capitol Hill already has an identity -- zero percent of which is the result of marketers, designers, brand positioners, or anyone else of their ilk.
This is what Chambers of Commerce do: piss away money on brain-dead marketing schemes. And your local businesses get to pay out the ass for the privilege.
84
did someone write capitol hill in a pool of vomit?
would have looked dated in 1995!!!!!!!!!!
the chcc is as out of touch with the community as it
is with good design.
far beyond lame!!!!!!!!!!!!!!!!!!!!!!!!!!!!
would have looked dated in 1995!!!!!!!!!!
the chcc is as out of touch with the community as it
is with good design.
far beyond lame!!!!!!!!!!!!!!!!!!!!!!!!!!!!
87
@83: That was the sort of signage I was thinking of actually--the pole banners. And I still maintain that it doesn't read well for people driving by in cars, cabs, or buses.
Still maintain it's too generic to provide "branding" and doesn't reflect Cap Hill at all.
Still maintain it's too generic to provide "branding" and doesn't reflect Cap Hill at all.
89
I dunno, it looks kind of Belltown to me. The diversity of identically colored, pretentious, lowercase letters, the ugly color...
90
it should just be spelled out in lines of coke. or just a picture of coke. people will know where theyre talking about.
95
Having seen design by a municipal committee before ("Can't you put some snow on that mountain? It doesn't look exactly like Rainier, it's missing a bump, it should be blue, right? Can we have a couple more trees?" ad nauseum), I would hate to be the design firm who got this assignment, no matter where they live.
Definitely a case of be-careful-what-you-wish-for. I would love to have been a fly on the wall and have seen the directions as they were presented, so I could compare them to the end product.
Yeah, it's not a great logo. But as others have pointed out, does Capitol Hill really need one? If so, Squire Park/Cherry Hill is next in line. Ooh baby, I can hardly wait!
Definitely a case of be-careful-what-you-wish-for. I would love to have been a fly on the wall and have seen the directions as they were presented, so I could compare them to the end product.
Yeah, it's not a great logo. But as others have pointed out, does Capitol Hill really need one? If so, Squire Park/Cherry Hill is next in line. Ooh baby, I can hardly wait!
99
I don't quite get all these negative comments.
I feel like the logo is a good representation of the energy, the edgy, and the irreverent qualities that are so much part of Capitol Hill.
I feel like the logo is a good representation of the energy, the edgy, and the irreverent qualities that are so much part of Capitol Hill.
101
this is terrible, i think there should be a "please redesign option" in the poll.
SERIOUSLY.
REDO! REDO!
Or the Chamber of Commerce should just get their money back and consult some actual talent in SEATTLE. Like, Dumb Eyes (www.dumbeyes.com), who office is coincidentally in Capitol hill...
OY VEY!
SERIOUSLY.
REDO! REDO!
Or the Chamber of Commerce should just get their money back and consult some actual talent in SEATTLE. Like, Dumb Eyes (www.dumbeyes.com), who office is coincidentally in Capitol hill...
OY VEY!
103
Is'nt all that ink (paint etc.) kind of expensive? Why can't they just use a tasteful script and a happy face. You know, chic but not pretentious.
104
Strong case for Ad Agency != Design Firm. Most ad agencies buy stock photography and put text on top of it and design logos like this.
I hate to be a hater, but there's not much to like.
I hate to be a hater, but there's not much to like.
106
The press release is way more exciting than the logo. The simplicity of the concept meant that it needed to be executed really, really, really well. Unfortunately... FAIL.
110
My impression is that it is the graphic from a 1978 ABC sitcom, or possibly from a roller rink's marketing flyer from about the same time frame. I just can't shake the visual of the phrase "Capitol Hill" popping up once on the screen, then as the cheesy music & announcer start up, the phrase is repeatedly layered to the point it ends up looking like it does now.
It evokes thoughts of platform shoes, perms & disco.
Perfect!
It evokes thoughts of platform shoes, perms & disco.
Perfect!
113
Eh, I have a two year old so I see stuff like this a lot. Not bad as far as that style goes.
And it is so much easier to be a critic than a designer. Fun!
And it is so much easier to be a critic than a designer. Fun!
115
Think of it as an reflected image of Broadway. It reminds me of all the building they are doing on Broadway right now and what the hill will look like in the future.
It also looks like a logo for the one of the "fake" Starbucks that are sneaking into our hip urban neighborhoods.
It also looks like a logo for the one of the "fake" Starbucks that are sneaking into our hip urban neighborhoods.
116
thank you superstarlibrarian for your enlightening comment, i agree. i hate the fake starbucks almost as much as i hate this logo, which is saying a lot.
i just really hope chcc's staff are reading these comments...
i just really hope chcc's staff are reading these comments...
117
"And it is so much easier to be a critic than a designer. Fun! "
if by "designer" you mean "someone with the competency to type two words, copy them, change the color and paste them about 50 times," it's not much easier!
if by "designer" you mean "someone with the competency to type two words, copy them, change the color and paste them about 50 times," it's not much easier!
118
Nobody gives a crap about capitol hill or the douchey poseurs that flock there. Nobody but self-absorbed graphic designers that moved to seattle from some suburban shit-box give a crap about this "typographic" garbage anyway.
120
So it took them maybe 30 minutes to build the logo and, what... 2 weeks to come up with the accompanying bullshit explanation?
121
@3 FTW.
voted other. = as in, shaky cam for cap hill? Vision problem? Too many long island iced teas at charlies? The view of the logo sign once the rail tunnelling and jackhammers start??
Not in love with it. It's a gawddamn scribble. And why is the last "L" not contained like the rest? (Is it trying to move away ...from the Brix?) And the Street-Sign Green™. How...civic. Plus, where's the hill? The scribble could have at least been in a hill-shaped??
Please do over.
Oh, and Mary?
"...said Mary Weisnewski, principal of Kite. “A brand must meaningfully connect to all of its stakeholders ...The final solution needed to reveal the thread that pulls them all together"
The "Final Solution" is perhaps not the best choice of words to apply, in pitching say, symbolic marketing, to a neighborhood known for pink triangles, two decent bagel/lox joints and the Temple De Hirsch Sinai*. Might wanna do yer homework there, kiddo.
@12/@19 /@29 honorable mention.
@120: did you just describe the Seattle Center Makeover or the Viaduct Replacmeent Tunnel - can't tell which.
@119: ah, cute, look how the little one isn't getting any and isn't even trying to be subtle about it...
(not sure you should mention the word 'long' - in your case it just brings up certain shortcomings...)
*it's renton hill, but no one calls it that anymore. so It's capitol hill dammit.That's what the mike's on madison crowd used to call it.
voted other. = as in, shaky cam for cap hill? Vision problem? Too many long island iced teas at charlies? The view of the logo sign once the rail tunnelling and jackhammers start??
Not in love with it. It's a gawddamn scribble. And why is the last "L" not contained like the rest? (Is it trying to move away ...from the Brix?) And the Street-Sign Green™. How...civic. Plus, where's the hill? The scribble could have at least been in a hill-shaped??
Please do over.
Oh, and Mary?
"...said Mary Weisnewski, principal of Kite. “A brand must meaningfully connect to all of its stakeholders ...The final solution needed to reveal the thread that pulls them all together"
The "Final Solution" is perhaps not the best choice of words to apply, in pitching say, symbolic marketing, to a neighborhood known for pink triangles, two decent bagel/lox joints and the Temple De Hirsch Sinai*. Might wanna do yer homework there, kiddo.
@12/@19 /@29 honorable mention.
@120: did you just describe the Seattle Center Makeover or the Viaduct Replacmeent Tunnel - can't tell which.
@119: ah, cute, look how the little one isn't getting any and isn't even trying to be subtle about it...
(not sure you should mention the word 'long' - in your case it just brings up certain shortcomings...)
*it's renton hill, but no one calls it that anymore. so It's capitol hill dammit.That's what the mike's on madison crowd used to call it.
122
I mentor 1st year design students at a vocational college. I can safely say that any one of them would have produced a better logo than this. Glad to see money's been well spent!
123
@91 - I totally agree. In fact, I think it should say "Capitol Hill: More Cowbell." And the cowbell could have a rainbow flag hanging off it and it would be Purrfect. But as it is, I think I hate it even more than I hate Fake Starbucks (which in turn I hate even more than I hate Starbucks), all of which is to say that I really fucking hate it.
124
@122
Yeah, I have a decade-old certificate in multimedia design from a random community college, and I could make this logo in approximately 10 minutes, pre-coffee.
I could make a BETTER logo than that in the following 10 minutes.
In summary: fuck Bellevue.
Yeah, I have a decade-old certificate in multimedia design from a random community college, and I could make this logo in approximately 10 minutes, pre-coffee.
I could make a BETTER logo than that in the following 10 minutes.
In summary: fuck Bellevue.
125
I'm including in that 10-minute estimate the time it would take me to figure out the new version of Photoshop, or whatever Adobe is calling it these days.
127
Great logo. You guys wouldn't like a Picasso if you'd see one, so entrenched you are in your snobby hypercriticism. Get a life.
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