Slog

News & Arts

The Stranger Suggests

Critics' Best Bets
Music Arts & Food


Line Out

Music & the City
at Night

Monday, November 30, 2009

Rainier Beer Used to Have the Best Ads

Posted by on Mon, Nov 30, 2009 at 4:52 PM

I just stumbled across a picture while looking for Strangercrombie material, and it reminded me how awesome these ads were.

Now it doesn't even live in the Northwest.

 

Comments (19) RSS

Oldest First Unregistered On Registered On Add a comment
TVDinner 1
May Emil Sick rest in peace.
Posted by TVDinner http:// on November 30, 2009 at 5:17 PM
Will in Seattle 2
very sad. try mountain fresh Kokanee, it's union made!
Posted by Will in Seattle http://www.facebook.com/WillSeattle on November 30, 2009 at 5:26 PM
3
Yay, I can finally comment without an account!
Posted by eker on November 30, 2009 at 5:46 PM
Beetlecat 4
wasn't there some sort of dispute over the ivars/rainier ads some time ago? how quaint it all seems. :)
Posted by Beetlecat on November 30, 2009 at 5:47 PM
5
Rainier Beer Busts in the parks. Free beer and Tower of Power. Yeah those were the days.
Posted by spokevin on November 30, 2009 at 5:47 PM
6
Do do you think it will affect Rainer's sales when Mount Rainer erupts and kills thousands?
Posted by Jk on November 30, 2009 at 5:49 PM
7
Rainier Beer was like making love in a boat....fucking close to water.
Posted by Donald Bradmans on November 30, 2009 at 6:22 PM
Cracker Jack 8
Makes me think of the Sea Galley Crab Legs commercials!
Posted by Cracker Jack on November 30, 2009 at 6:45 PM
Kinison 9
Mind you, those ads helped the company earn a 35-38% market share, which is absolutely insane for a local beer company. National beers could only dream of getting a local share on a single brand of beer. So yeah, those ads were great, doing exactly what they were made to do.

But the company was sold to Australian interests, who immediately fired the ad agency (Remember those 'Pretty Cool eh?' ads?) and quickly watched their local NW market share drop like a stone through a wet paper bag. Then it was sold to Anheuser Busch and the entire brew process was moved to the east coast, basically buying the name brand, firing everyone else.

Wasnt much of a fan of the beer, even when I was old enough to buy it. But I do miss the smell of brewing hops when you drove passed it on I-5.
Posted by Kinison http://www.holgatehawks.com on November 30, 2009 at 7:01 PM
care bear 10
Mmmm Kokanee. I <3 me some Kokanee.
Posted by care bear on November 30, 2009 at 7:40 PM
Tingleyfeeln 11
What will it take to get the big red R back on top of the old brewery?
Posted by Tingleyfeeln on November 30, 2009 at 7:59 PM
bella 12
Ah Grant, the reasons you are my friend are many and varied and shit like this is just one of them. I love you, man.

P.S.
Remember Coors commercials?
From the land of sky bloooooo waters......
Posted by bella http://twitter.com/littlewords on November 30, 2009 at 8:23 PM
13
I think those "land of sky blue waters" ads were Hamm's, about as close to water as you can get and still be beer.

Posted by knows beer on November 30, 2009 at 9:34 PM
Fnarf 14
It's in the water. That's why it's yellow.
Posted by Fnarf http://www.facebook.com/fnarf on December 1, 2009 at 3:50 AM
15
@11 Apparently the Museum of History and Industry has the "R" on display.
Posted by girlstyle on December 1, 2009 at 8:51 AM
kristinbell 16
I miss those old commercials and no one ever knows what I'm doing when I imitate the Raaaaaaiiiiineeeeeeerrrr Beeeeerrrr motorcycle noise. I was beginning to think I dreamed it up. Thank you slog for letting me know that it really was a commercial and I didn't dream it.
Posted by kristinbell http://kristinbell.org on December 1, 2009 at 1:22 PM
bella 17
Oh whoops, I meant Hamm's. Do they even sell that any more???
Posted by bella http://twitter.com/littlewords on December 1, 2009 at 2:13 PM
18
You should watch the one with frogs that budweiser ripped off...
Posted by erly on December 1, 2009 at 4:53 PM
19
We're missing a Rainier! Can you help?

http://1ofnine.com
Posted by Philip Rathers on May 25, 2011 at 8:06 PM

Add a comment

Advertisement
 

All contents © Index Newspapers, LLC
1535 11th Ave (Third Floor), Seattle, WA 98122
Contact Info | Privacy Policy | Terms of Use | Takedown Policy