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News & ArtsMonday, November 30, 2009
TV / Wilderness / Drunk Rainier Beer Used to Have the Best Ads
Posted by Grant Brissey on Mon, Nov 30, 2009 at 4:52 PM
I just stumbled across a picture while looking for Strangercrombie material, and it reminded me how awesome these ads were.
Now it doesn't even live in the Northwest.
4
wasn't there some sort of dispute over the ivars/rainier ads some time ago? how quaint it all seems. :)
9
Mind you, those ads helped the company earn a 35-38% market share, which is absolutely insane for a local beer company. National beers could only dream of getting a local share on a single brand of beer. So yeah, those ads were great, doing exactly what they were made to do.
But the company was sold to Australian interests, who immediately fired the ad agency (Remember those 'Pretty Cool eh?' ads?) and quickly watched their local NW market share drop like a stone through a wet paper bag. Then it was sold to Anheuser Busch and the entire brew process was moved to the east coast, basically buying the name brand, firing everyone else.
Wasnt much of a fan of the beer, even when I was old enough to buy it. But I do miss the smell of brewing hops when you drove passed it on I-5.
But the company was sold to Australian interests, who immediately fired the ad agency (Remember those 'Pretty Cool eh?' ads?) and quickly watched their local NW market share drop like a stone through a wet paper bag. Then it was sold to Anheuser Busch and the entire brew process was moved to the east coast, basically buying the name brand, firing everyone else.
Wasnt much of a fan of the beer, even when I was old enough to buy it. But I do miss the smell of brewing hops when you drove passed it on I-5.
12
Ah Grant, the reasons you are my friend are many and varied and shit like this is just one of them. I love you, man.
P.S.
Remember Coors commercials?
From the land of sky bloooooo waters......
P.S.
Remember Coors commercials?
From the land of sky bloooooo waters......
13
I think those "land of sky blue waters" ads were Hamm's, about as close to water as you can get and still be beer.
16
I miss those old commercials and no one ever knows what I'm doing when I imitate the Raaaaaaiiiiineeeeeeerrrr Beeeeerrrr motorcycle noise. I was beginning to think I dreamed it up. Thank you slog for letting me know that it really was a commercial and I didn't dream it.
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