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Friday, November 27, 2009

Miami: The Deflated Version

Posted by on Fri, Nov 27, 2009 at 3:29 PM

The first time I went to the massive, citywide art fair Art Basel Miami Beach was in 2006, when the fair was so smoking hot that I was shamed into going. These are the first sentences in the piece I wrote about it.

miami.jpg
It's a windy night in Miami, and a man ordering rum drinks for two sleek, dark-haired women at the poolside bar of the Raleigh Hotel finds himself grabbed by the neck and dragged away loudly by another man in a suit and a thick gold chain who tells the first man that "he" is upstairs in the room and will not wait any longer to do business. Their leaving provides a view from the bar of a set of wicker chairs under rustling palm trees, a few empty, others inhabited by a bored woman, two bored men, and Keanu Reeves. Past this, the conversation turns to Second Life, the online world where people build alternate lives, including American Apparel clothes and waterfront real estate, using real-world money. A beautiful BusinessWeek writer wearing a green shawl and holding her glass of red wine with both hands announces that Reuters now has a bureau in Second Life, with writers covering what goes on in Second Life. I consider with a shudder that in the future, I will be reporting on art shows that my virtual avatar will attend instead of me. Then it begins to storm, and rain falls on every strappy-sandaled toe. Shuffling through the hotel to the front exit, I find myself on the winning side of a velvet rope that hadn't been there on the way in, and I cross it to leave for bed.

This year I expect to write some very different sentences.

I'm leaving for Miami a week from today, and this time I'm going partly just to be contrarian: nobody else is going. The Seattle contingent has whittled down from approximately every single Seattle art person—the artists, the dealers, the collectors, the curators, the critics—to some lonely souls who probably won't even run into each other in the fray.

Two years ago there were a record 10 Seattle galleries in Miami; last year was down but still the list was long: SOIL, Howard House, PUNCH, G. Gibson, Greg Kucera, Winston Wächter Fine Art, and Platform.

This year it's crickets. Only one gallery is fully representing its lineup in Miami, La Familia—a gallery that has never been to Miami before and that in competitive years past probably wouldn't have gotten one of the coveted spots. Two other galleries (Howard House and Francine Seders) will be highlighting just one artist (Robert Yoder and Juan Alonso).

Plus, the hotel fair Aqua, which began in 2005 and made Seattle's name in Miami, is not happening at all this year. Aqua directors/Seattle artists Dirk Park and Jaq Chartier had to concentrate on their warehouse fair across town in Wynwood this year, because they are under lease to continue producing through this December there. They had a hard enough time filling Wynwood given the crashed economy; the hotel would have been more of a burden, and the hotel landlord wanted money up front, Park said.

I talked to Park the other day.

Q: I'm sad the hotel fair isn't happening.

A: It actually worked out for the best. It started in a kind of odd way with the owner of the hotel wanting a great deal of money up front, and we just weren't in a position to give him a great deal of money or any commitment until we knew what the year was going to look like. So at a certain point he started calling our exhibitors directly and saying I'm going to do the fair without them... and at a certain point we were dealing with lawyers. Fiasco. We just stopped talking to him.

I would never say there's no chance that we would do it again. If he came back and was more reasonable...

Nothing is going on at the beach except for Ink and Verge, and we haven't been hearing great things about either one of them. I know that their numbers are down considerably. So I don't think the beach fairs or the hotel fairs are going to be as big a factor this year. But maybe next year, maybe the year after, maybe we can come back like the phoenix out of the fire, the way the art market is going to be the phoenix out of the fire.

Q: What's the future for your warehouse fair?

A: The lease is up at the end of the month of December for Wynnwood. It was a 2 ½-year lease. My feeling is that it's really dependent on some sense of what is happening at the end of this coming week (as to whether we re-sign). We'll know pretty much whether there's a future or not. And if there is a future, then we're going to negotiate with our landlord. The rent definitely has to be something that we talk about. We signed the lease at the top of the market, like a lot of people.

Q: What's with solo shows by Seattle artists (Yoder, Alonso)? Are the artists kicking in cash?

A: Yeah, artists are participating in the fair, but under the umbrella sponsorship of the gallery. I don't know what specific financial arrangements they've made with their galleries, but it's about artists who feel there are opportunities there. And if the dealers won't come, then maybe the artists are in a better position to do that. Who to speak better about the work than the artists? So put yourself in the arena and see what happens.

Q: How are you really feeling now that you're down there and setting up? What do you think Miami will be like this year?

A: It's gonna be different, and I have no idea what that's going to mean in terms of the experience. My sense is that there is no static situation in the art world, that it's changing, changing, changing, and it will continue to change. I've been hearing people being very excited because things are starting to thaw in their galleries, they're starting to sell things for the first time in a year, so there's hope. Just as artists always feel hope. I mean, art is a hopeful occupation. It's about hope. And I think that's what Miami's about this year. Everyone's got high hopes. No one's got expectations that are beyond reasonable, but I think everybody has high hopes.

 

Comments (7) RSS

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1

The city is obsolete.

The streets are emptying ... we fled to the exurbs.

You're art is now on You Tube.

Bye.
Posted by R.S.V.P. on November 27, 2009 at 10:53 PM
2
Miami is dead? Then come directly to Basel! We've still got plenty of artists, galeries, and luminaries of the art world. Isn't there some Northwestern artist showing here whom you could follow around to make a cover story? You're always welcome here, Jen. Just manage the airfare and I can arrange you an apartment.
Posted by SwissMiss on November 28, 2009 at 1:50 AM
3
Miami has always been more of a bullshit hype situation than a selling fest, despite what the promoters would like you to believe. Even with the past six month thaw for what remains of american galleries, the smart money is on NY Armory show in spring, Art Hamptons in the summer and maybe LA or SF in the fall. BTW, art buyers typically buy work because they like it/believe it's good, not because it's made in Seattle.
Posted by bjank on November 28, 2009 at 12:27 PM
4
Not sure in what alternative reality bjank resides. Miami has not "always been more of a bullshit hype situation than a selling fest." I was there, selling, and can tell you that it was a feeding frenzy for two, maybe three, years. Not bad in the trend-shifting contemporary art scene. And don't blow your money on bjank's predictions: NY Armory was once strong but seems soo early-2000s; Art Hamptons? LA? SF? puh-lease!
Posted by chicagomama on November 28, 2009 at 2:37 PM
5
I live in the alternate reality where people sell art to make a living, and have lived in this reality for many years, including the last 2 shitty ones. And here I am, still making a living at the commerce side of art. What 2 to 3 years were you selling at Miami? 2004-2006? News flash: every single art fair everywhere was a "feeding frenzy" during that time. It didn't mean you were good at selling or had good work to sell. Also, if you were selling at Miami, you might be aware of how much it costs an art dealer/gallery in entry fees, shipping, handling, etc. Knowing that, does it still seem like a good financial plan for a gallery to make the trip, during this "trend-shifting" time? Esp. one from Seattle? As for my predictions, well, all art fairs seem "soo early-2000s", no? I'll take my chances where I think people are buying art, not on overblown Euroartfairs.
Posted by bjank on November 28, 2009 at 3:09 PM
ingopixel 6
as a spectator and art appreciator, i can tell you that last year's festival was odd. 2006 was indeed incredible and over the top, 2008 was kind of sad and on its last legs. i'm sad to hear the beach and hotel scene has dwindled so much this year as that was definitely my favorite place to be, it was so vibrant and teeming with artists and dealers and amazing art from every corner of the spectrum. of course we can't afford to go this year, and i guess i'm kind of glad. after last year, i don't know if i could handle the disappointment.
Posted by ingopixel on November 28, 2009 at 6:26 PM
7
It seems to me that what is happening to the hotel fairs on Collins avenue in Miami Beach also happened to the Gramercy International Art Fair in New York and Los Angeles, from 1994-1999. If I remember correctly, the Gramercy Art Fair was held in the Gramercy Hotel in NYC, and at the Chateau Marmont on the Sunset Strip.
LA embraced the fair as its own. At that time the siren's call in LA was that there was no market here. LA had the best art schools that had a great generation of artists who had stayed in LA instead of moving to NYC.
(This is not entirely true. Dozens of LA's artists were part of the Cologne artworld and were major players in that scene well before LA soared in the news. Mike Kelly was the only artist in LA who had a massive production team.

At one LA Gramercy Art I remember one dealer screaming "Los Angeles isn't..."
Yet there was work by Mariko Mori at this edition of the LA Gramercy.

The NYC Gramercy morphed into the Armory Show in 1999, where the 1913 Armory show happened. The Armory Show grew when it moved to the piers, and recently grew again when it added a pier to display the works of Modernism. If the Armory Show came to Miami, all hell would break loose at the satellite fairs.

The Scope Fair started in 2002 in hotels in NYC in 2002 and in Miami Beach. Scope came out to LA for a few years, but it realized that the mantra of there being no market in LA was no lie. LA had updated its story to say that it was a center of artistic production, like the hot new supposedly market-free 700 gallery scene in Berlin.
By 2004 Scope was held in the razzle-dazzle Hotel Gansevoort in NYC. LA was off the shipping list by 2005.

Scope was the first Miami Beach hotel fair to move to Miami and build a tent fair. Over time Scope continued to professionalize, building a better showcase. This also happened with Pulse and Art Miami, the latter of which
just poured a permanent concrete floor for its space. Aqua has a great space in Wynwood. I told a dealer friend who will be participating that if Aqua can capitalize upon the past energy, contacts and collector baseit acquired it will work out well this year.

Aqua Hotel started in 2005 and had a lot of energy and a great audience, but once a galleries realized the hierarchy of the art fairs was not merely Art Basel and everybody else, galleries began to jump ship to the more powerful fairs, especially to Pulse,
and also to Art Miami. Scope experienced this same gallery movement. A few NADA galleries got into the edge of Art Basel.

Don't forget that Art Chicago was the far and away most important art fair in the US before the rise of the Armory Show and the meteoric rise of Miami Basel. Chicago has had to deal with the same rise in the consciousness of the US artists everywhere
that Documenta exists and is a global measuring stick, that Europe has an incredible real artworld from London to Moscow.
Have we forgotten that Basel not only drained Art Chicago, but forced the global powerhouse Art Cologne to seriously reposition?

Here in LA we have LA Art Weekend in April. Several new serious project spaces have opened, including one that is 2,800 square feet an gets huge crowds at the openings. LAXART was the start of this project space wave in 2004. From one series of art salon sessions here last year, three major public art programs were launched in LA, including one by Shamin Momin, and another by major dealer from Milan.

LA recently was shocked to learn that Matthew Marks, one of the 4 who started the Grammercy Art Fair, is expanding to LA. The powehouse L&M Arts will expand to Venice Beach with a Paul McCarthy exhibition in 2010. He hasn't shown in LA in over a decade.

Let's all go have some winter fun in Miami.
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Posted by An artist in LA on November 29, 2009 at 9:51 AM

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