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News & ArtsThursday, November 19, 2009
Media / Retail Kellogg's: Helping Girlie Boys Grow Up Healthy
Posted by David Schmader on Thu, Nov 19, 2009 at 12:57 PM
...or at least as healthy as anyone who regularly eats Frosted Flakes for breakfast can be. Here's a lovely print ad running in Brazil, where Frosted Flakes are Sucrilhos. (Meanwhile in Mexico, they're Zucaritas.)
Thank you, Copyranter.
1
Oh boy. In a weird, backhanded way this is kind of progressive. Mmm, I haven't had frosted flakes in years.
2
He's obviously straight and is just making one Barbie touch the other Barbie's boob. If he was gay he would be combing her hair or dishing with her about Ken.
3
Yeah, Carollani, I probably haven't had Frosted Flakes since I was that kid's age. On the rare occasions when I have any breakfast at all, it's usually something more substantial: steak and eggs, eggs bennie, huevos, etc.
And I'll bet @2 is right, too - he's only into the Barbies so he can look up their skirts.
And I'll bet @2 is right, too - he's only into the Barbies so he can look up their skirts.
5
Like @2 and @3 said, I'm not so sure they're trying to emasculated the boy, I think they're saying he's a pervey little guy.
Now the real troubling question is, why has this ad made me crave Frosted Flakes like no other?
Now the real troubling question is, why has this ad made me crave Frosted Flakes like no other?
9
When I was a young fagling, I used to play with trucks, buses, tanks, planes, would play "missile command" with crayons and beat the ever-living crap out of any human smaller than me.
I thought stuffed animals and dolls were boring.
EXCEPT, when it came to "putting on a show" for friends or family. My favorite was "9021-Barbie", where Barbie and Skipper would gossip, shop, fight over Ken and Skipper would inevitably have some sort of terrible calamity befall her like a cut brake-line or attack by rabid dogs. Once she was even decapitated by Robocop.
I usually used the Barbies of female friends or relatives, but one christmas I asked for a skipper and a barbie of my own. After that, my grandparents weren't so pleased by 9021-Barbie.
I thought stuffed animals and dolls were boring.
EXCEPT, when it came to "putting on a show" for friends or family. My favorite was "9021-Barbie", where Barbie and Skipper would gossip, shop, fight over Ken and Skipper would inevitably have some sort of terrible calamity befall her like a cut brake-line or attack by rabid dogs. Once she was even decapitated by Robocop.
I usually used the Barbies of female friends or relatives, but one christmas I asked for a skipper and a barbie of my own. After that, my grandparents weren't so pleased by 9021-Barbie.
10
It could be the glass of wine I had, but it took me a second to realize that it could be weird for a boy to play with Barbies.
13
@ 9 - That's a great story, Baconcat! I also played with Tonka trucks (the old ones that were metal and had dangerous points and edges on 'em!) and created battle scenes with little army men, but no shows for me, I was totally socialized as a straight boy. It was confusing but not unpleasant.
14
@13: My favorite truck was a big yellow Tonka dumptruck that must have weighed 10lbs, all metal, all pointy. I used to play demolition derby with it and had running bets with my friends about who would win in a crash-up, which was always me. All this while being a hyperactive little queerling with a thing for muscle magazines (and not for the exercise routines within its pages) and beating up the neighbor girl Carmen every so often for insulting my best-friend (who I from time to time called my "boyfriend").
Unsurprisingly, I was only in the closet from about 13 to 18. Prior to that, all homo, and with a thing for glasses and facial hair, which is so anti-Freudian that I can't even wrap my head around it (father had long hair, no facial hair and thought glasses were for "sissies"). I thought beards were cool and artistic and that anyone who had a beard was this hip and with-it kinda guy who could teach me a thing or two about pop culture. I forget who set that tone, but I think it was my friend's uncle from NYC who only showed up to one BBQ for about an hour before jetting off to the West Coast. He stopped in, talked about the shows he went to, mentioned this cool music scene, showed everyone his tats, blah blah blah, said goodbye to his brother and went off to the airport. He was so cool. Heard he turned into a real snob, though.
I don't think I'd change a thing about my childhood. Well, except for the beatings and multiple attempts on my life.
Unsurprisingly, I was only in the closet from about 13 to 18. Prior to that, all homo, and with a thing for glasses and facial hair, which is so anti-Freudian that I can't even wrap my head around it (father had long hair, no facial hair and thought glasses were for "sissies"). I thought beards were cool and artistic and that anyone who had a beard was this hip and with-it kinda guy who could teach me a thing or two about pop culture. I forget who set that tone, but I think it was my friend's uncle from NYC who only showed up to one BBQ for about an hour before jetting off to the West Coast. He stopped in, talked about the shows he went to, mentioned this cool music scene, showed everyone his tats, blah blah blah, said goodbye to his brother and went off to the airport. He was so cool. Heard he turned into a real snob, though.
I don't think I'd change a thing about my childhood. Well, except for the beatings and multiple attempts on my life.
16
I played with GI Joes growing up. It wasn't until I asked my parents for the Bionic Woman doll (Jamie Sommers) for Christmas that they realized my sexual orientation.
Happily, I received Jamie Sommers for Christmas that year. I have the best set of parents one could ask for.
Happily, I received Jamie Sommers for Christmas that year. I have the best set of parents one could ask for.
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