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Monday, October 26, 2009

Vice-President of Customer Delight

Posted by on Mon, Oct 26, 2009 at 2:01 PM

Snapshot_2009-10-26_13-57-42.jpg

Joe Mallahan has put a lot of emphasis on his corporate-leadership experience at T-Mobile even though his campaign and T-Mobile are maddeningly vague about what, exactly, that experience was. (Odd for the candidate promising to "drive accountability," isn't it?)

What kind of budget did he oversee? How many people did he directly manage? How diverse was that group of people? What was his job description?

When I asked T-Mobile last month for a story on Mallahan and organized labor, corporate HQ sent me this response:

In response to your questions about Joe Mallahan, please refer to the following information, attributable to “T-Mobile,” not to any individual.

“We're pleased that T-Mobile employees are engaged in public service and are participants in the democratic process. We respect Joe's efforts to run for public office; he's currently taking a leave of absence from the company during his campaign. Beyond that T-Mobile has no further comment."

Thanks disembodied voice attributable to T-Mobile, not to any individual. But all I wanted was a job description. Is that too much to ask?

The Mallahan campaign furnished this description. It's better, but still a little vague (and too narrow—what was the man doing before 2008?):

Vice President of Operations Strategy
2008 to present

Led a team charged with identifying and executing breakthrough profit drivers and customer experience improvements in all aspects of T-Mobile’s Customer-Facing Operations, including retailing (1,700 company-owned stores and 5,000 dealer locations), customer care (19 company call centers located all across the United States and several service partners call centers in North America and Philippines), Supply Chain (3 distribution centers), Handset Financial Services (Installment Plans and Insurance), automated customer service systems (web and interactive voice response systems), product and service development (IT and Network Engineering).

Mallahan has said he carried the title "Vice-President of Customer Delight." (Those "Customer-Facing Operations" must've been extra delightful.)

This weekend, the New York Times ran a story (in "the Haggler" column by David Segal, no relation) about a deeply undelighted individual who had a rotten—and borderline litigious—experience with T-Mobile's "customer-facing operations."

A woman gets some calls from a law firm trying to collect over $1,000 in bills for a T-Mobile phone she never owned. She and her husband—who is a bankruptcy lawyer—can't navigate the bureaucracy, get trapped in "an exit-free Labyrinth of Great Anxiety," and call in the Times. When the journalist shows up, the T-Mobile p.r. machine springs into action and cleans up the mess.

Fair enough. But what remains is the question that is a consistent theme of this column: Why, oh why, do companies seem to rouse themselves only after they get a tap on the shoulder from someone in the news media?

... and given that the company had the name, address and number of Ms. Kramer-Bryk’s lawyer — her husband, William Bryk — didn’t T-Mobile have all the information it needed to resolve this problem before the Haggler arrived?

It sure seems so, as the company proved by resolving this matter after the Haggler intervened.

So back to you, Mr. Zaccara [head of external communications for T-Mobile]. No doubt, sorting through thousands of supposedly fraudulent claims is arduous and complicated. Surely the company has no intention of turning anyone’s life into an exit-free Labyrinth of Great Anxiety. But here’s a woman married to a bankruptcy lawyer and even she can’t get relief. How come?

“Thanks again for bringing this issue forward to our P.R. team,” he wrote back, switching seamlessly into brush-off mode. “I’m glad we were able to expedite things with our legal and risk management teams. We have apologized to Ms. Kramer, as you know, and believe that we have done everything we can to rectify the situation.”

Yes, it's just one lady and Joe Mallahan isn't personally responsible for her troubles. But it's his department, and since he's asking us to evaluate him on his corporate-leadership skills, we've got to take our information where we can get it.

UPDATE

And, uh, the Better Business Bureau gives T-Mobile an F.

BBB Accreditation
This business is not a BBB Accredited Business.

Back to top
BBB Rating for T-Mobile

Based on BBB files, T-Mobile has a BBB Rating of F on a scale from A+ to F.
Reasons for this rating include:

* Number of complaint(s) filed against business that were not resolved.
* 23592 complaints filed against business
* Failure to respond to 2 complaints filed against business.

Looks like their "customer care" and "Customer-Facing Operations" stink.

When people criticized Mallahan for working at such an anti-union business as T-Mobile he said: Hey, not my department, not my fault.

But when your department is customer satisfaction/delight/care/"-facing operations" and the BBB gives you an F... what then?

I've got some emails in to the Mallahan campaign to find out.

(The BBB, by the way, has given AT&T Wireless an A+.)

 

Comments (38) RSS

Oldest First Unregistered On Registered On Add a comment
stinkbug 1
TMO has a notoriously awful "customer care" group. Reps will tell lies left and right. Hang up and call back and another rep with give you totally different information.

Posted by stinkbug on October 26, 2009 at 2:12 PM
2
Google T-Mobile and Better Business Bureau and see what their rating is.

So much for customer delight.
Posted by What letter does Fail start with on October 26, 2009 at 2:17 PM
derrickito 3
i just skipped lunch. im getting cranky.
Posted by derrickito on October 26, 2009 at 2:22 PM
4
Such is the shitty political writing which continues to plague this paper. A single person has a problem, so that means Mallahan would be a bad mayor.

I've always been treated extremely well by T-Mobile customer service & they've fixed any problems I've had immediately. By your own logic, I've just proven that Mallahan is great at his job.
Posted by serotonein on October 26, 2009 at 2:30 PM
Fifty-Two-Eighty 5
A good story, Brendan, and a legitimate concern. But to be honest, is there a wireless company in this country that isn't a bunch of fuck-ups? I haven't found one yet.
Posted by Fifty-Two-Eighty http://www.nra.org on October 26, 2009 at 2:33 PM
Max Solomon 6
@4: or that you are a Mallahan for Mayor employee. the issue, explicitly detailed in this post, is what exactly did Mallahan do for T-Mobile before last year that we should be impressed enough to make him mayor? What are "breakthrough profit drivers and customer experience improvements", anyway?
Posted by Max Solomon on October 26, 2009 at 2:35 PM
7
That picture should be subtitled "Twilight: The Golden Years"
Posted by UNPAID COMMENTER on October 26, 2009 at 2:36 PM
8
@ 4. That's not what I wrote, and it's not my argument. Re-read, please.
Posted by Brendan Kiley on October 26, 2009 at 2:47 PM
9
Sorry, but you're way off base on blaming this one on Mallahan or his department. I live outside the Seattle area, and honestly could care less about which candidate wins for mayor, but, as a former T-Mobile employee, I can tell you with absolute certainty that this is a Financial Services issue that clearly fell through the cracks and has nothing to do with the Operations side of the business.

The woman in the NY Times story, along with T-Mobile itself, were likely victims of fraud, which can take time to investigate and is often difficult to prove. There are internal processes set up for escalating these issues and, with almost every large company, a media inquiry, a letter to the President, or a letter from a lawyer will always expedite the process.

Operations Strategy or "Customer Delight" is a completely separate area of the business designated to improve services to attract and keep customers. Financial Services handles collections of unpaid accounts. Most large customer service driven companies have similarly designated organizations that handle these very different business issues.

You might want to have a reporter with more business experience handle these types of stories. Unless you want to continue to come off as grasping at straws to portray your least favorite candidate in a negative light.
Posted by Bell on October 26, 2009 at 2:50 PM
Will in Seattle 10
Would have been better with a picture of a call center in Mumbai.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on October 26, 2009 at 2:50 PM
Super Jesse 11
"Identifying and executing breakthrough profit drivers", so he's the asshole responsible for figuring out new ways to nickle-and-dime you for things you're likely already getting for free. And why should I vote for him again?
Posted by Super Jesse on October 26, 2009 at 2:52 PM
burgin22 12
Ohmygod this is such a whiny, petulant post.

Can we expect these for the next four years of Mayor Mallahan's term?
Posted by burgin22 http://www.zombo.com/ on October 26, 2009 at 2:52 PM
stuckie 13
You should write a follow-up letter to T-Mobile (perhaps from an alternate email?) asking...

Dear Deep Throat:

I obviously respect the confidentiality of an "inside" source like yourself enough not to name names, given the risks you'd be taking and the permanent damage revealing the following information could do to your career, but could you let me know, in a vague sense, if the general feeling of the entire T-Mobile organization is:

1) Pleased that one of your employees is engaged in public service and/or is a participant in the democratic process?
2) Respectful of Joe's efforts to run for public office?

Will keep this on the DL,
{anonymous}
Posted by stuckie on October 26, 2009 at 2:59 PM
14
@ 9. Buy Mallahan was also VP of operations, involved in:

"customer experience improvements all aspects of T-Mobile’s Customer-Facing Operations, including retailing (1,700 company-owned stores and 5,000 dealer locations), customer care (19 company call centers located all across the United States and several service partners call centers in North America and Philippines)."

I'm not arguing with you—I imagine you're right. But if Mallahan was in charge of "customer care" and "all aspects of T-Mobile’s Customer-Facing Operations," is it not reasonable to assume that this particular "Customer-Facing Operation" was part of his (presumably vast) jurisdiction?
Posted by Brendan Kiley on October 26, 2009 at 3:11 PM
15
@13 for the WIN. Hee!
Posted by g on October 26, 2009 at 3:14 PM
16
Failure to respond to 2 complaints out of 23,600 is a pretty darn good record.

How does BBB come up with an F?

Is it based on the total number of complaints?
A billion dollar business will have more complaints than the flower shop on the corner.
Does BBB reflect that?

How many complaints do similarly sized businesses in the same field have?
Many more? Less?

All you have presented is anecdotal stories and disembodied pieces of trivia with no context.

Not journalism.
Just petty gossip.
Posted by Hire a FUCKING EDITOR on October 26, 2009 at 3:15 PM
Will in Seattle 17
I kind of like the BBB giving them an F, actually.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on October 26, 2009 at 3:16 PM
18
I am a T-Mobile customer who is voting for Mike McGinn.

I work in the San Juan Islands sometimes, in a location that does not get T-Mobile coverage. The only reception I can get is from Rogers Wireless in Canada. Having encountered this problem with previous carriers, I called T-Mobile before heading up to my job. I was told in no uncertain terms that all voice calls made on Rogers would be picked up by T-Mobile. (AT&T had done the same.)

I was then charged for all the calls, and every customer service agent I spoke with claimed that no one would have told me they were going to pick up the tab because they hadn't done that since 2004. Straight up lies. Now I am liable for hundreds of dollars worth of calls I was explicitly told ahead of time I would not be held responsible for.

This story does not have a happy ending unfortunately. Maybe I should have called the New York Times.
Posted by eday on October 26, 2009 at 3:20 PM
Baconcat 19
But it's his department, and since he's asking us to evaluate him on his corporate-leadership skills, we've got to take our information where we can get it.


The underlying reason for this post is Mallahan's unwillingness to cooperate with simple media requests about his background and what he did in his time at T-mobile that suggests he has the management skills to run the city of Seattle. It's not just The Stranger, it's the Times, KOMO and even KIRO who get the runaround from Charla.

There is reason to suspect that there's something behind Mallahan's willful lack of elaboration on his previous record, especially since he gets rather insulted when you imply he doesn't have the skills necessary to run a city. For example, look at his reaction to McGinn's change in tone on the tunnel, implying that a good mayor doesn't "flip-flop" on things like that. Except, that's exactly what state and city law prescribe for the mayor's position.

Then there's the part where Mallahan uses jargon almost exclusively when talking about his time with T-Mobile. Lay terms are only filler, it seems. It's as if he's padding his resume.
Posted by Baconcat on October 26, 2009 at 3:25 PM
20
Brendan #14 - Nope. See T-Mobile's website listing their Senior Leadership Team under Company Information. Operations and Customer Care are clearly listed as separate organizations, under different leadership.

A business operations group is an "idea and implementation" team, coming up with creative and better ways of doing things. A service/care group is the group that carries out the ideas after they are implemented.

If you haven't already (and I don't think you have), you might also want to check the Awards tab on the Company Information page on T-Mobile.com.
Posted by Bell on October 26, 2009 at 3:38 PM
Fnarf 21
I can't wait until all city government is operated out of little kiosks in the mall staffed entirely by guys who got fired from Jack in the Box for texting all the time.
Posted by Fnarf http://www.facebook.com/fnarf on October 26, 2009 at 4:00 PM
22
Sure would be nice to have some actual reporting on this. For example, how do the BBB ratings work? I just searched on ATT and it had a rating of A+. Can we really take these ratings seriously?
Posted by bigyaz on October 26, 2009 at 4:03 PM
23
Here's one clue on the BBB rating, from the site:

"This business is not a BBB Accredited Business."

You have to apply to be accredited by BBB, which T-Mobile (like many companies) hasn't done. So the rating is based on the fact that T-Mobile has been unresponsive to an organization with which it is not affiliated. Pretty pointless.

(For the record, I've had nothing but good service from T-Mobile for six years now. Which is pretty much irrelevant to the mayoral campaign.)
Posted by bigyaz on October 26, 2009 at 4:09 PM
Baconcat 24
@22: I wish there was a way you could enter "how do BBB ratings work" into a system that would search various resources and produce links to relevant documents.

Like here, here, or here.
Posted by Baconcat on October 26, 2009 at 4:09 PM
Will in Seattle 25
@22 - yes, this is Jack from Texas, you can accept these ratings of A+.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on October 26, 2009 at 4:10 PM
26
@24: Yes, Baconfat, I can certainly do my own reporting. It's just that we should be able to expect it from professional reporters.
Posted by bigyaz on October 26, 2009 at 4:22 PM
Geni 27
"Vice President of Customer Delight" sounds like a bad euphemism for a sex worker.
Posted by Geni on October 26, 2009 at 4:30 PM
28
It's a blog, folks. Sometimes you're watching the reporting as it happens. (And sometimes we're busy reporting while you're busy bitching in comments.)
Posted by Brendan Kiley on October 26, 2009 at 4:31 PM
29
@28: And some bloggers are actually responsible enough to have actual facts *before* they post.
Posted by bigyaz on October 26, 2009 at 4:36 PM
30
"But to be honest, is there a wireless company in this country that isn't a bunch of fuck-ups? I haven't found one yet."

I agree, and so I'd say none of their execs should run for public office.
Posted by tiktok on October 26, 2009 at 4:39 PM
Baconcat 31
@26: A reporter's direction with a story (or more specifically, a blog post) should not be contingent upon a particular reader's reading comprehension or lack thereof. You either get it or you don't. Seeing a lot of thoughtful conversation here, I'm pretty sure the latter defines you pretty well.

On that token, I'm sure you send a lot of angry letters to the New Yorker. Or maybe Highlights.

Damn that Goofus.
Posted by Baconcat on October 26, 2009 at 4:41 PM
32
@ 29. That you, Birch?
Posted by Brendan Kiley on October 26, 2009 at 4:57 PM
33

Why is it that in Seattle you refer to your leader as a "Mayor".

A Mayor is someone who lords over all aspects of public law and life.

But the only issue in Seattle is who is going to cram a tunnel down your throats.

Shouldn't you change the job title to Tunnel Reammaster? It would be far more appropriate.
Posted by Monster.com on October 26, 2009 at 4:59 PM
34
Brendan, where do I send you an email?
Posted by Moby Dick's throat on October 26, 2009 at 5:21 PM
35
t-mobile carries the iphone in germany.

that is all you need to know.
Posted by holz on October 26, 2009 at 5:36 PM
36
@ 34. brendan@thestranger.com
Posted by Brendan Kiley on October 26, 2009 at 5:51 PM
37
28

"reporting"

haha.

I get it...

damn!

that's a good one!!
Posted by humor . . . I LOVE IT!! . . hahahahahahahahahaha on October 26, 2009 at 6:41 PM
38
@26:

You think a Google search is reporting? I think you just lost all credibility right there.
Posted by Zelbinian on October 26, 2009 at 8:58 PM

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