The bizarre flight of a home-made helium balloon, thought to have a 6-year-old boy aboard, was a hoax and publicity stunt, a Colorado sheriff said on Sunday."It has been determined that this is a hoax, that it was a publicity stunt and we believe we have evidence at this point to indicate that this was a publicity stunt in hopes to better market themselves for a reality show," Larimer County Sheriff Jim Alderden told reporters at a press conference. He said the family faced several charges.
So... does the fact that it was a hoax make this family more or less marketable to reality-show producers?
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