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Tuesday, October 13, 2009

Visual Art / Tech "Hey Ya" Is Relevant Again

Posted by Paul Constant on Tue, Oct 13, 2009 at 1:24 PM

GOOD Magazine reports that, just after the last Polaroid film on Earth has passed its expiration date, Polaroid cameras will be returning.

Business Week has the scoop:

Production is expected to begin by the end of this year at a photographic paper factory in Enschede, Holland, as part of a plan to bring back analog photography in the digital age. “This is the beginning of our instant analog directive that will span a family of products and return Polaroid to a relevant industry participant,” Giovanni Tomaselli, managing director of Salt Lake City-based Summit Global Group, which has the worldwide license to design, produce and distribute Polaroid cameras, digital frames, film and Pogo printers, which allow you to print Polaroid format photos directly from any digital camera. He expects to achieve retail sales of $1 billion for Polaroid next year which will see the re-launch of several digital cameras as well.

I knew Polaroid wouldn't be gone for long. Nostalgia's pull is way too strong.

Comments (12) RSS

Oldest First Unregistered On Registered On Add a comment

yipeee!

Posted by d rock

on October 13, 2009 at 2:00 PM

hipster fetish item, here we come! holga quakin' in they boots nah.

Posted by Grrr on October 13, 2009 at 2:03 PM

Shake it, shake, shake it, shake it.

Posted by B Strand

on October 13, 2009 at 2:40 PM

This is wonderful news.

Posted by Marie on October 13, 2009 at 3:53 PM

I used to have a digital camera that would print any image on its card to Poloroid 500 film. It was fun at parties. I wonder if that specific format will be available again.

Posted by Dara on October 13, 2009 at 5:08 PM

Ah yes. That's the same reason that daguerreotypes are still so popular, after all.

Posted by gfish

on October 13, 2009 at 5:10 PM

Likea Polaroid..yipee!

Posted by Lola, Now in Iowa City on October 13, 2009 at 6:43 PM

Today Polaroid, tomorrow Kodachrome.

Posted by TLjr on October 13, 2009 at 8:33 PM

For all their limitations, Polaroids are still faster than digital cameras.

Posted by Greg on October 13, 2009 at 8:39 PM

You're not really supposed to shake polaroid pictures. That'll make them develop unevenly.

Posted by antiuser

on October 13, 2009 at 9:24 PM

@8 There's no reason for Kodachrome to come back. There's pretty good slide film already out there, and K-14 is a bitch of a process, super harmful to the environment too. And there's only one lab in the whole world that'll do it. Just use Velvia instead.

Posted by antiuser

on October 14, 2009 at 12:29 AM