Simon & Schuster published the world's first vooks yesterday. They are e-books with video components. I can understand, perhaps, including video with a fitness book or a cookbook, although I don't understand why you wouldn't just watch a fitness video or go to a cooking website. But the weird mishmash of videos interspersed in prose fiction (even genre fiction like a romance book or a thriller) is a particularly terrible idea. You can't commingle reading and watching a video clip. The clip is an overpowering experience—the characters and settings you've imagined while reading are sure to be immediately replaced by who- or whatever is in the film. Reading is not going to acquire new fans in this way.
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