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News & ArtsWednesday, September 30, 2009
City Help Re-Brand Lynnwood!
Posted by David Schmader on Wed, Sep 30, 2009 at 10:58 AM
Take it away, Associated Press:
The city of Lynnwood, once spoofed for big-haired women with blue eye shadow, is spending $80,000 for an image makeover. The Everett Herald reports the city has budgeted $80,000 and hired North Star Destination Strategies to come up with a brand. A new logo and tagline would be used in marketing campaigns.
Historically, Lynnwood has been less than successful at marketing itself—as the AP reports, "In 2004, the city came up with a 'Start Here' campaign, encouraging visitors to use Lynnwood as a springboard to Puget Sound sightseeing."
So let's give 'em a hand.
What should be Lynnwood's new slogan?
2
Maybe they could start by changing the name Lynnwood to something even remotely interesting. Maybe a local Salish name or something.
4
Lynnwood, because even haters need a home!
(Lynnwood is home to Family Policy Institute of Washington, WA Eagle Forum and hosted Watchmen on the Walls. What's not to love?)
(Lynnwood is home to Family Policy Institute of Washington, WA Eagle Forum and hosted Watchmen on the Walls. What's not to love?)
11
Lynnwood should go all Vegas-like and call itself Sinwood. Swingwood would also work, right...right?
17
I love what the firm did for Columbus, IN with the foreboding slogan of "Unexpected. Unforgettable."
It's not gonna make you a logo, but maybe you could shave $40k off that fee and just use this:
http://thesurrealist.co.uk/slogan.cgi?wo…
Keep hitting "sloganize", it's fun for days.
It's not gonna make you a logo, but maybe you could shave $40k off that fee and just use this:
http://thesurrealist.co.uk/slogan.cgi?wo…
Keep hitting "sloganize", it's fun for days.
21
@20 is right. Lynnwood may not be a garden paradise, but it's probably more diverse than Seattle is -- certainly far more so than Capitol Hill.
23
Lynnwood: If you put Edmonds on the envelope, it will still get here.
Lynnwood: Because trailer parks are better than tent cities.
Lynnwood: Never parallel park again.
Lynnwood: We have some pretty shoreline too; we just chose to put a sewage treatment plant on ours.
Lynnwood: More park and rides than you’ve ever seen in your life.
Lynnwood: We wear the mullets so you don't have to.
Lynnwood: Because trailer parks are better than tent cities.
Lynnwood: Never parallel park again.
Lynnwood: We have some pretty shoreline too; we just chose to put a sewage treatment plant on ours.
Lynnwood: More park and rides than you’ve ever seen in your life.
Lynnwood: We wear the mullets so you don't have to.
25
Lynnwood: You'll never be able to find your way back to he freeway so you might as well just move here.
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