According to GalleyCat, McSweeney's is launching an iPhone app called Small Chair:
According to the release, subscribing to the app will deliver six-months worth of iPhone-exclusive content, along with choice selections from the publisher's online content site, McSweeney's Internet Tendency.
The content will not always be literature, either: It might be music or a comic book or some other thing. I don't have an iPhone, but I'll be watching this application closely; I think people might be willing to subscribe to magazines online if they get good, exclusive stuff on their phones. This looks like a really good start in that direction to me.
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