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Tuesday, September 15, 2009

Chow / Drunk Today in Red, Red Wine

Posted by Bethany Jean Clement on Tue, Sep 15, 2009 at 4:38 PM

Wine Tasting: Expectations Influence Sense Of Taste, Tests Show

Wine tastes different to those who are given information on the product before a wine tasting, tests where the test people received information on the wine before and after the tasting have shown...

The information not only influences the sense of taste, but also how deep we are prepared to dig into our wallets...

Who would've thought?! Thanks, Science!

Comments (8) RSS

Oldest First Unregistered On Registered On Add a comment

No shit, Sherlock.

A significant percentage of professional wine writers cannot tell red wine from white in a true blind taste test.

Posted by Fnarf

on September 15, 2009 at 4:42 PM

I actually prefer Vendange (you can get a two liter bottle for about $6 if you shop the sales) - I've had really fancy Bordeaux that cost $250 here ($40 there) and a lot is in your mind, so I'm not surprised.

That said, it took a while (mostly when I was in France and noticed everyone uses them for fancy wines) to realize that wine in a box can actually be as good as wine in a bottle.

Drink the fancy glass of wine first or share the bottle - then switch to the cheaper wine - you'll enjoy it a lot more than the other way around.

Posted by Will in Seattle

on September 15, 2009 at 4:43 PM

snicker...love, love, love the ecb reference.

still haven't forgiven you for trashing on Mad Men, though.

Posted by michael strangeways

on September 15, 2009 at 6:47 PM

I went to a social event for work where we did a blind tasting of eight wines and had to match the wine to the pre-written description ("notes of cherry", etc.). It was pretty tough, but the hardest part of the competition was that you also had to guess the price of the wine. Almost everyone failed miserably on that one...

Posted by Julie in Eugene on September 15, 2009 at 7:23 PM

Penn & Teller had an awesome episode of BullShit where they proved this very point. They even took it a few steps further by serving up Hungry-Man dinners in 5star restaurants and passing it off as high quality. Funny as hell!

Posted by bugwitch on September 15, 2009 at 7:25 PM

I hate those obvious, stupid studies, too.

Posted by pissymelissy on September 15, 2009 at 7:42 PM