Slog
News & ArtsWednesday, September 2, 2009
Theater The Customer Is Always Right
Posted by Brendan Kiley on Wed, Sep 2, 2009 at 12:10 PM
A theater in Chicago has done something smart—refunds.
In an unusual move, patrons at recent performances of a play in Chicago called “El Grito del Bronx” were offered refunds if they weren’t satisfied with the show. Of the approximately 3,000 people who saw the production during its 20-performance run, only 14 asked for — and got — their money back.
A little more about the proceedings here, including a Chicago critic who didn't like the show but thinks the company lost a little dignity by making the offer.
Still, they succeeded—it's good p.r. and got people's attention. Too often, theater suffers from a surplus of dignity.
1
I want my money back from the terrible condensed version of Mourning Becomes Electra I saw in NYC. It never made it out of previews.
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