The most recent poll for the mayor's race shows Mayor Greg Nickels is seriously in trouble. Joe Mallahan has jumped eight points in three weeks, putting him only three points behind the heels of Nickels. But Nickels is trying to slow his trajectory, apparently—running this online only attack ad that pulls no punches, ear bites, or kicks to the groin:
It's hard to guess what effect this will have. Voters know as little about Mallahan as Mallahan knows about the city, so this could tarnish his sterling business credentials. But it could look bad for Nickels, who comes off as a bullying prick. And isn't that that bullying reputation part of the reason Nickels's poll numbers are so low?
UPDATE: Nickels campaign spokesman Sandeep Kaushik calls to say "calling the ad 'vicious' is overstating it." He says, "What we are going after is obvious lack of knowledge about issues facing Seattle. Joe Mallahan has had close to a free ride and limited media scrutiny, and he has largely self-funded his campaign."
For the record, Sandeep, I meant vicious as a compliment. And Mallahan has received some media scrutiny from us. When Mallahan came into The Stranger offices for an endorsement interview, we went straight for the jugular by asking if he's done anything for the environment. Mallahan answered with the stunning news that he, uh, went fishing in the tides as a kid. "My mom and dad used to plan our vacations around the tides. And that's so that they could feed their nine children from the bounty of the Puget Sound," he said. In other words, Mallahan's service to the environment is that he ate some of it.
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