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Friday, July 17, 2009

Crocs Going Bankrupt?

Posted by on Fri, Jul 17, 2009 at 12:54 PM

Perhaps. And Ezra Klein's reaction seems right on:

Looking back, the fact that people bought 100 million pairs of the ugliest shoes ever made, and then began buying charms in order to add gaudiness to the monstrosity, should have been evidence that the amount of money sloshing through the economy had made us lose our minds.


Comments (36) RSS

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Fuck you Eli.

I love my Crocs. How are Crocs worse for the economy then when you were paying an intern to count blog comments on the Seattle PI?
Posted by Eli is no fashionista on July 17, 2009 at 1:00 PM · Report this
Fuck you Eli.

I love my Crocs. How are Crocs worse for the economy then when you were paying an intern to count blog comments on the Seattle PI?
Posted by Eli is no fashionista on July 17, 2009 at 1:00 PM · Report this
Vince 3
Yes, I took out a home equity loan to finance my crocs. Now my home is under water. Thank Jeebus I still have these shoes.
Posted by Vince on July 17, 2009 at 1:09 PM · Report this
Gah, I thought the Crocodile was closing again. Don't do that!
Posted by crack on July 17, 2009 at 1:15 PM · Report this
Speaking of ugly, has anyone ever seen Eli in person?
Posted by the ugliest baby ever made on July 17, 2009 at 1:18 PM · Report this
Hernandez 6
Whether it's crocs or any other, our rush to buy large quantities of cheap crap as soon as new types of cheap crap hit the market speaks rather poorly of our economic judgment as a society.
Posted by Hernandez on July 17, 2009 at 1:24 PM · Report this
Hernandez 7
Whether it's crocs or any other fad item, our rush to buy large quantities of cheap crap as soon as new types of cheap crap hit the market speaks rather poorly of our economic judgment as a society.
Posted by Hernandez on July 17, 2009 at 1:24 PM · Report this
hahaha some troglodyte loves his crocs so much it turned him into a messageboard troll
Posted by lol fatty/dumpy on July 17, 2009 at 1:24 PM · Report this
gfish 9
All good shoes are ugly. *Feet* are ugly. The whole solution space demands high practicality with little room for aesthetics. Crocs aren't my thing, but I've never understood the animosity towards them. They seem comfortable enough, and isn't that the point?
Posted by gfish on July 17, 2009 at 1:25 PM · Report this
Greatest shoes ever. Best shoe I've ever worn on a beach...sand doesn't stick to them, wash easily.
Next time you're in a hospital, see how many nurses are wearing them. Comfortable for people on their feet all day, like in restaurants, food service etc. Anti-microbial so they don't smell, or carry germs.
Standard-issue Crocs cost $30.00 / pair and last forever.
Unfortunately, the Crocs company was too optimistic about future sales and expansion, so now they have too much inventory and production capacity, all of it financed.
I suspect that if/when they go under, someone will buy the design rights, and you'll still be able to get them. At least, I hope so.
Wearing mine now!
Posted by Crocaholic on July 17, 2009 at 1:29 PM · Report this
Aislinn 11
Can Uggs also go bankrupt, please? It would make walking around downtown (or the U-District, for that matter) much more tolerable.
Posted by Aislinn on July 17, 2009 at 1:52 PM · Report this
keshmeshi 12
Aren't Crocs at least cheap, unlike the aforementioned Uggs? Dropping a couple hundred on ugly shoes, that are also bad for your feet, seems like a much worse example of excess.
Posted by keshmeshi on July 17, 2009 at 2:07 PM · Report this
McGee 13
You know who else wears Crocs? Mario Battali. There's a looker, eh? I'm sure they feel great on your feet. Hell I was a cook for 15 years but one thing I never did was wear my kitchen shoes in public.
Posted by McGee on July 17, 2009 at 2:20 PM · Report this
my feet get sweaty in crocs, so i don't wear them--aqua socks forever!
Posted by nips mcghee on July 17, 2009 at 2:28 PM · Report this

Eli it's pretty pathetic that you've resorted to trashing people's choice in footwear as "monstrosity"

This is what your career has become. You must be so proud. Telling people what kind of shoes meet your personal approval.

Yes, you're a true journalist. Really making an awesome contribution to society.
Posted by crocs have very low enviro impact on July 17, 2009 at 2:46 PM · Report this
I hate the traditional clog-type Crocs, but their newer sandals are great. They're comfortable, but not hideous.

The never should have ventured into the "high heel" market, though. Those things are uniformly ugly.
Posted by Sheryl on July 17, 2009 at 2:46 PM · Report this
Vince 17
@9 Sorry. Feet are not ugly. They are a beautiful manifestation of evolution and as sexy as any other part of the body. Look again.
Posted by Vince on July 17, 2009 at 2:49 PM · Report this

@15 but Eli is reporting on the economy!! Now we know the reason for the financial collapse - people liked rubber shoes and then not so much and now we all suffer!!

Alternative publications like The Stranger have always hired strong independent JOURNALISTS like ELI to uncover hidden and often uncomfortable truths.

Nice work, ELI!!! Reposting someone's fashion critiques might earn you a PULITZER!!!

Posted by Eli loves to talk about why journalism matters on July 17, 2009 at 2:54 PM · Report this
pissy mcslogbot 19
boy, this is all mildly entertaining.
Posted by pissy mcslogbot on July 17, 2009 at 2:57 PM · Report this
Will in Seattle 20
Thanks to Crocs, the plastic island in the middle of the Pacific Ocean is bigger than ever!

Way to go, guys!
Posted by Will in Seattle on July 17, 2009 at 3:26 PM · Report this
gfish 21
@17 Lots of ugly things are the product of evolution. The process is as neutral to aesthetics as it is to morality. Usually pretty well designed, at least, but you can't even claim that when it comes to feet. Ask anyone with foot/back problems -- our bipedal stance still has a lot of bugs to be worked out.
Posted by gfish on July 17, 2009 at 3:35 PM · Report this
Aislinn 22
@keshmeshi: Uggs are way worse, and I wish them more ill-will than Crocs. I am filled with rage (or at least mild disgust) every time I see someone wearing Uggs in public.

Recently I saw a girl wearing black leggings as pants (rule of leggings: your shirt/tunic/dress/whatever MUST COVER YOUR LABIA, no exceptions), and brown Uggs over them. So terrible.

When I worked in a restaurant I came very close to buying the ballet-flat-style Crocs, but I couldn't bring myself to do it. I made the right decision.
Posted by Aislinn on July 17, 2009 at 4:10 PM · Report this
Eric from Boulder is sorry to see Crocs from Boulder go under. Boulder is not like Los Angeles or Manhattan -- it's not often that trends that start in our little 'burb sweep the country and the world, and we were/are kind of proud of the Crocs phenom. There's worse things to be known for than quirky ugly comfortable shoes. I have to say,though, that I personally never thought they were in fact that very comfortable. I got caught up in the trend, bought a pair, and I'll go so far as to say that they are the most comfortable pair of plastic sandals I've ever owned. But that's not going so far.

That said, trying to tie it all in to some economic trend is bullshit: If you buy a $30 pair of shoes and then wear them for 100 days spread over two years before giving then to the Salvation Army (and that's what all the Croc lovers seemed to do), that's supposed to emblematic of economic decadence? It sounds to me instead like someone getting a pretty good entertainment value for their buck, with some not-unreasonable footwear thrown in for free.
Posted by Eric from Boulder on July 17, 2009 at 4:14 PM · Report this
Vince 24
@21 I beg to differ. I have seen runners do amazing feats of speed and endurance. People move about without any problems on their feet billions of times a day. And people spend billions of dollars adorning their feet. Feet pedal bikes millions of miles a day and dance to a world of music. And much money is spent to get prosthetics that can mimic feet for people who, for whatever reason, have lost theirs.
Posted by Vince on July 17, 2009 at 4:33 PM · Report this
Fnarf 25
I completely agree w/r/t Uggs. God DAMN those things are hideous.
Posted by Fnarf on July 17, 2009 at 4:40 PM · Report this
gfish 26
@24 ...yes, feet can do some nice things. That doesn't mean they're optimal from a bio-mechanical design or aesthetics point of view. It's just the nature of the problem: they have to support a lot of weight, so they're thick, blocky, often callused. If you don't wear shoes, they're even more callused (not to mention filthy), and if you do, they're probably somewhat damp and smelly. Until we live in a freefall environment, feet are never going to be pretty. (And then they'll just be useless.)
Posted by gfish on July 17, 2009 at 4:47 PM · Report this
in-frequent 27
yeah, the downturn may have hastened their demise, but the mistake was croc execs thinking they could not only expand as much as they did, but continue to increase production. it was an obvious fad.

but even if it wasn't, a slower approach would have been wiser. they can't even take the money and run at this point. not in crocs, at least.
Posted by in-frequent on July 17, 2009 at 5:10 PM · Report this
Vince 28
@26 You are hopeless but I have enjoyed our discussion a great deal.
Posted by Vince on July 17, 2009 at 5:25 PM · Report this
Reality Check 29
FYI to Eric from Boulder @ 23...

Crocs are knock offs of Holey Soles... Holey Soles came out with the idea first, and Crocs stole it.

Crocs was just in a position to mass produce them quicker and flood the market. Comfortwise, Holey Soles are far superior to Crocs, and anyone lamenting Crocs going under can rest assured still get superior style footwear from


(and btw for all you pundits... most of the folks in Seattle sporting them in CapHill are wearing HoleySoles... They are especially popular amongst the burner community.)
Posted by Reality Check on July 17, 2009 at 8:59 PM · Report this
R.C: So for a few minutes I felt bad after learning from you of the superiority (and priority) of BC plastic sandals vis-a-vis Boulder plastic sandals. Then I remembered that it wasn't Boulder's plastic sandals per se that I am irrationally proud of, but the fact that Boulder's sandals became, briefly, a national fad. So I'm cool again, you'll be happy to know. Er, won't you?
Posted by Eric from Boulder on July 17, 2009 at 9:37 PM · Report this
The fact that the makers are going bankrupt after selling 100 million of the damn things is a testament to how stupid they were at running a business. Those shoes aren't exactly a buck a piece, and selling them isn't exactly a Microsoft-like business operation.
Posted by Gomez on July 18, 2009 at 12:02 AM · Report this
kresblamania 32
"...made us lose our minds."

I'm literally a crazy person and I never had crocs. Please don't malign my people.
Posted by kresblamania on July 18, 2009 at 4:44 PM · Report this
"Filled with rage"? Really, Aislinn? You allow yourself to be moved to heart-damaging emotion by other people's choice of shoes? In a world filled with war, hunger, brutality and injustice, ugly shoes are what move you to rage?
Posted by I have always been... east coaster on July 19, 2009 at 7:24 PM · Report this
After reading that article, I want to buy a pair of Crocs. My biggest pet peeve about apparel is the way it always seems to wear out, and then you can't get another one like it because they only sold them for one season, because they think everyone only wants the latest thing. If it's going to last forever and be comfy and never smell, I don't care what it looks like, you can count me in!
Posted by I have always been... east coaster on July 19, 2009 at 7:28 PM · Report this
Crocs are great all around shoes and is just what the marketplace needs. The companies management and marketing team just don't know what there doing.
Posted by Crocs 4ever Marcelle http:// on July 23, 2009 at 10:06 AM · Report this
Comfortable? That's your excuse for wearing those monstrosities? Do the charms add "comfort"? I saw a girl wearing black leggings, one of those bondage looking shirts with the holes and straps, and orange Crocs. Really. I had to find a dark corner just to cry the pain out of my eyes.

Sneakers are comfortable. Flats are comfortable.
Crocs should be illegal.
Posted by CrocHunter on July 28, 2009 at 11:10 PM · Report this

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