The ever-delightful Maud Newton linked to this (very slow-loading) French video that conceives how an ideal e-book would function.
First, the book itself would be slender (and non-branded) and allow the actual act of page-turning, which I think is important in an ideal reading experience. (It's unclear how the book would enable page-turning, as the special effects in this video are pretty janky.) The only thing I'd suggest to modify this e-book would be the option to display the cover of what you're reading.
Further, the book allows for the reader to go to a bookstore and "buy" e-books from a bookseller, allowing for the browsing and recommendation experiences. The process would probably have to be a lot more complex than this video makes it out to be, but this is a great concept of an e-book that's light years ahead of any e-book that currently exists.
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