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News & ArtsMonday, July 13, 2009
Homo / Film This Week in Film: Bruno
Posted by Lindy West on Mon, Jul 13, 2009 at 2:14 PM
Nothing to see here, folks, says David Schmader:
In the end, what history will remember about Sacha Baron Cohen’s Brüno is its prerelease press blitz, a multifaceted, media- and continent-spanning, months-long tornado of garish visuals, nervous gay focus groups, premature accusations of homophobia, endless in-character TV appearances, and a series of highly theatrical, rigorously costumed premieres around the globe. Now that the film has landed, Brüno’s unprecedented press blitz is revealed for what it is: not the lead-up to another uproarious collision of high satire and low comedy like Cohen’s 2006 smash Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, but a smoke screen for a film that’s barely there.
Read the whole thing HERE.
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