An upstart polling firm, True Blue Innovation, issued a poll yesterday that gauges support for mayoral candidates among likely voters in the primary election. Although Nickels takes a hefty lead in the primary, his support pales when support from the other seven candidates coalesces around one challenger to Nickels.
As a pack in the primary:
Greg Nickels: 18%
Jan Drago: 13%
Mike McGinn: 8%
James Donaldson: 8%
Joe Mallahan: 8%
Elizabeth Campbell: 3%
Kwame Garrett: 1%
Norman Sigler: 1%
Undecided: 40%
But when pitted head to head—as will happen after the top two candidates in the primary face off in the general election—Nickels gets creamed by any of the four candidates on his heels:
James Donaldson: 48%
Greg Nickels: 26%
Undecided: 26%
Drago: 43%
Nickels: 27%
Undecided: 30%
McGinn: 43%
Nickels: 24%
Undecided: 33%
Mallahan: 41%
Nickels: 23%
Undecided: 36%
Many voters are undecided, even for the primary next month. True Blue Innovation partner Bill Monto notes that more voters could favor Nickels in the November election, where Nickels will enjoy the name recognition of incumbency among less-frequent voters. "The mayor is going to surge up a little bit if he reminds them of things he’s done that they like," says Monto, who has worked on Congressional and initiative campaigns in Washington for the past decade. However, it would take huge surge from Nickels, grabbing most undecided voters, to win the election. "The mayor could be beat, but it's not a slam dunk," he says.
True Blue Innovation, which has been polling since last winter, randomly selected likely voters who participated in the 2005 or 2007 primary elections—analogous to this August's election. The poll has a margin of error of 3.6 percent.
A brief primer on the mayoral candidates is over here.
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But when Nickels begins to articulate what he has accomplished during his term, the polls will show, and he will win - in a landslide.
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