This is utterly brilliant: an AIDS-prevention organization in Stockholm is passing out 100,000 individually-numbered condoms. The group, LAFA, is inviting Swedes who use one of the numbered condoms to visit a website and share their condom's story—just what and who was done—and inviting other Swedes to log on and read these stories. People will visit Kondom08 for the titillation factor, of course, but they'll be reading stories about safe sex practices while they're being titillated. The television spots are okay (they're here), but the posters for the campaign are sly and smart and they could never happen here (click on posters for larger versions):
Get it? The woman in the poster on the left had sex with the guy selling hats—and such a nice big hat he has too—and not with the small-hatted guy with whom she was traveling. Which means... this woman had sex with a strange man in a foreign country and cheated on her partner in the process. And aren't those just the sort of circumstances that require the use of a condom? So good for the unfaithful-but-responsible Swedish hussy! (Alternate interpretation: this woman's insanely cute boyfriend has a cuckold fetish and was tied to a chair in their hotel room and "forced" to watch his girlfriend get it on with the guy who sold him his tiny hat—so no one was cheated on, but it was still sex that requires a condom.)
In the second poster the groom got with his best man—his insanely hot best man (and his top, I'm thinkin')—sometime prior to the wedding. Which means... this presumed-to-be-straight groom had casual gay sex on or before his wedding day, another set of circumstances that require a condom—so good for the two-timing, closeted-gay-or-bi groom! (Alternate interpretation: the groom is bi and his bride knows it and digs it and she likes her fiance's insanely hot fuckbuddy so much that she asked him to stand up at the wedding—and join them on the honeymoon.)
Needless to say...
This AIDS prevention campaign couldn't happen here. It's hard to picture federal AIDS-prevention dollars underwriting an outreach effort that encouraged condom use and explicitly acknowledged that condoms are often used—often best used—when you're having the kinds of sex you're not supposed to have, i.e. when you're cheating on your boyfriend or doing your best man the night before your wedding. (Via Copyranter.)
There are condom stories up here... but I don't read Swedish. Anyone care to translate a few?
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