In addition to what I wrote earlier today about serial novels and the internet, this looks like a neat little idea: If:Book London is producing something called The Fictional Stimulus. I'm not sure I understand it, so I'll let them explain it:

You love books but are interested if sceptical about what ebooks, iPhones and laptops might do for literature? Re-ignite your passion for reading this summer - make sure you get if:book's FICTIONAL STIMULUS, an amazing experience in digital reading which will be delivered to you by email, download, webpages and post in six segments and added extra bits.

EXPERIENCE THE STORIES OF TOMORROW TODAY!

Presented by novelist Kate Pullinger, including new writing by Cory Doctorow, Naomi Alderman, Kate Pullinger and poetry from Jacob Polley, Daljit Nagra, Eva Salzman plus new media renderings of classics by Rudyard Kipling, Williams Blake, Shakespeare and more, the FICTIONAL STIMULUS is an introduction to the future of reading in the 21st Century and beyond.

Produced by if:book, featuring newly commissioned work from our groundbreaking project MOTFOTHOTBOOK (Museum of the Future of the History of the Book) and designed by Toni Le Busque, the FICTIONAL STIMULUS is for bookgroups and individual readers who know what they love about books, and want to see what might be gained from new ways of reading.

Apparently, you have to sign up by leaving your e-mail in the comments of the blog post announcing Fictional Stimulus. If you're nervous about doing that without understanding exactly what you're signing up for, I'll keep you posted on how my Fictional Stimulus experience goes and whether you should sign up for it.