Also in response to State of the Start-ups, Seattle Times executive editor David Boardman writes in an e-mail (bolds his):

Hi, Eli.

Just read your story on the online-only endeavors, and took note of the P-I again crowing about their traffic growth. You might be interested to know that by the same measurement tool, Omniture, unique visitors to Seattletimes.com for the month of April were up 16 percent (as opposed to PI.com's 1.6 percent) and our page views were up 20 percent. (Ask them about their page views.)

Oh, snap. A Times vs. PI.com page-view smackdown. I've sent an e-mail to Michelle Nicolosi, executive producer for SeattlePI.com, asking about her site's April page views.