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Friday, May 22, 2009

"Unplan the Moment"

Posted by on Fri, May 22, 2009 at 1:57 PM

73a2/1243025573-homebottle3.png

It's no Hitler (what is, really?), but it's not what you'd call a good tagline. It's for Freixenet, the supermarket bubbly that is a sponsor of SIFF—it came to my attention due to the sponsor ads flashed on the screen during the interminable delay before things got started last night, and the rose version was served at the party. It's entirely quaffable, to use an unforgivable wine term, but to the target market for a rose sparkling wine—that is, the ladies—this tagline says only one thing: pregnancy.

 

Comments (6) RSS

Oldest First Unregistered On Registered On Add a comment
Original Monique 1
Advertising FAIL
Posted by Original Monique http://www.facebook.com/notifications.php#/group.php?gid=124801948427 on May 22, 2009 at 2:24 PM
Fnarf 2
Funny, the last wine I drank was a sparkling rosé, a Cremant de Bourgogne. Does that make me a lady? Will I have to wear panties and a bra from now on? OK, if you say so.
Posted by Fnarf http://www.facebook.com/fnarf on May 22, 2009 at 2:25 PM
3
Completely lame
Posted by SouthSeattle on May 22, 2009 at 2:58 PM
Will in Seattle 4
@2 - yes.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on May 22, 2009 at 4:13 PM
Jessica 5
Regardless of the bad tagline, Freixenet is a pretty good buy if you want a sparkling wine for under $10.
Posted by Jessica on May 22, 2009 at 6:21 PM
Greg 6
Only douchebags quaff.
Posted by Greg on May 26, 2009 at 3:06 PM

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