
It's no Hitler (what is, really?), but it's not what you'd call a good tagline. It's for Freixenet, the supermarket bubbly that is a sponsor of SIFF—it came to my attention due to the sponsor ads flashed on the screen during the interminable delay before things got started last night, and the rose version was served at the party. It's entirely quaffable, to use an unforgivable wine term, but to the target market for a rose sparkling wine—that is, the ladies—this tagline says only one thing: pregnancy.
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