Continuing Monday's foray into the various theories for why, exactly, the Seattle Sounders have suddenly become such hot shit, here follows theory number two: it's the staging, stupid.
Because when you go to a game (up above is the view from a corner flag seat I lucked into for the San Jose Quakes game), or even when you watch a game on TV, it strikes you that there's something refreshingly unadorned about the way the Sounders are presented. The uniforms are nice, but not slick. (And frustratingly, but also charmingly, not nearly revealing enough.) The way the game is timed—two 45-minute halves with none of the long, predictable play stoppage of other sports—has the wonderful unintended consequence of making commercial interruptions and cheesy fan games difficult to plan. The marching band that provides the music. The open-air setting. The view of brick-and-mortar Seattle as you exit the stadium heading north (which includes the King Street Station clock tower; the elderly, elegant Smith Tower; and the low, pre-glass-and-steel buildings of Pioneer Square). It all adds up to an evening in which the game isn't begging for your attention but, instead, simply earning it.
Or, as Abby put it in the comments on Monday:
It's just fun. The games are fun live, they're fun at a pub, etc. At this moment it feels inclusive and exuberant and enjoyable. It's new and interesting. It's for everyone—young drunks, families, respectable adults, etc.
Next: The blame-your-parents theory, touched on already by Monday commenter No. 33.
Photo by Mike G.
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