Nalgene, the company that fastens nuke-resistant water bottles to hippies, released a study today rating the most and least wasteful cities in America. According to a survey of 3,750 Americans' planet-murdering behaviors—leaving the lights on, letting the tap run, taking too damn long in the shower, and so forth—Atlanta was the worst and San Francisco was the best.
Atlanta residents (followed by Dallas and Indianapolis denizens) recycled the least, threw away the most, refused to reuse, and were reluctant to borrow books from the library. They also steered clear of local markets and loved disposable beverage containers. San Franciscans, on the other hand, won top ranks for drinking Burgundy from Nalgene bottles, refusing to shower, and composting their dead pets.
“One of the things that we’ve seen is that people are willing to have a less wasteful lifestyle if it is easy and convenient,” says Meghan Gargan, a company spokeswoman. She adds, “If it saves money, they are way more likely to do it.”
Seattle was ranked the county’s fourth least wasteful city, after New York and Portland. The rest of the report—which is clearly a Nalgene-bottle marketing campaign preying on our inferiority complex over the giantness of New York and quaintness of Portland, and our willingness to buy reusable bottles to avoid being ridiculed as “wasters”—is over here.
Each question was assigned a value of 1, 5, 10 or 25 by which the unweighted score was multiplied, providing the final, weighted score:
1 = Low impact behavior (e.g. Reusing wrapping paper)
5 = Moderate impact (e.g. Turning water off when brushing teeth)
10 = High impact (e.g. Recycling)
25 = Extremely high impact (e.g. Taking public transportation)
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