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Tuesday, February 24, 2009

That Photo of Michael Phelps With a Bong Did Serious Damage...

Posted by on Tue, Feb 24, 2009 at 8:13 AM

...to Kellogg's.

When Kellogg announced it would not renew its endorsement contract with Olympic medalist Michael Phelps after a photo of the athelete smoking pot surfaced, it may have cost the food company its sterling reputation, reports company reputation index Vanno.

Out of the 5,600 company reputations Vanno monitors, Kellogg ranked ninth before it booted Phelps. Now it's ranked 83. Not even an industry-wide peanut scare inflicted as much damage on the food company's reputation.

Via Sullivan.

 

Comments (31) RSS

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1
The accompanying graph in that story looks like I drew it in Microsoft Paint in 1993 - when I was 10. Stay classy, "Vanno."
Posted by snargent pepper on February 24, 2009 at 8:30 AM
2
Theeeeeeeeeeeeeeeeeeeeeir (not so) GREAT!
Posted by monkey on February 24, 2009 at 8:32 AM
3
Trés kewl.

Happy Fat Tuesday, BTW.
Posted by Fifty-Two-Eighty on February 24, 2009 at 8:37 AM
4
hmmmm..... how did they determine it was them dumping phelps and not that it was phelps himself who brought their rep down?
Posted by infrequent on February 24, 2009 at 8:42 AM
5 Comment Pulled (OffTopic) Comment Policy
6
well.......I think that since it kept going down......instead of rebounding...............after his dismissal......ummmm .....yeah......that would imply that it was the firing.
Posted by General Jack Ripper on February 24, 2009 at 8:48 AM
7
@5. What relevance does this have. I have close friends who died due to our decision to enter Iraq. Their deaths are not Dan's fault. Dan has apologized for his stance in the lead up to the Iraq war. Many people were lied too. Even our friends when they were recruited. Lets us concentrate on the push for socialism and the legalization of personal freedoms.
Posted by General Jack Ripper on February 24, 2009 at 8:52 AM
8 Comment Pulled (OffTopic) Comment Policy
9 Comment Pulled (OffTopic) Comment Policy
10 Comment Pulled
11
There are few things better than a bong hit and a bowl of cereal in the morning.
Posted by Brian on February 24, 2009 at 9:05 AM
12 Comment Pulled
13
They don't understand just how many stoners ate their cereals morning, noon and night. What do you want to bet they start focusing their advertising on "the munchees".
Posted by monkey on February 24, 2009 at 9:12 AM
14
What a fun story. It's got so much. A busted-face kid with a great bod whose pursuit of endorsements began in childhood, the concept of Olympic amateurism utterly destroyed, absurdly priced consumer staples, soft drug hysteria, sic transit gloria mundi - a cornucopia.
Posted by tomasyalba on February 24, 2009 at 9:24 AM
15
What more could we have asked for to prove all those "drugs get in the way of your dreams" scare commercials wrong? Phelps wasn't jumping into an empty pool... he seems to have done just fine.
Posted by Anonanimal on February 24, 2009 at 10:10 AM
16
What's really stupid is that Kellogg's wasn't going to renew the contract anyway, but they just had to get on their high horse and say Phelps wasn't consistent with their image. Why the fuck they couldn't just let it go, I'll never understand. I hope the person responsible for that fuck-up got in big shit from McKay.

S'mores Poptarts are still my stoner food of choice though.
Posted by Jocelyn on February 24, 2009 at 10:14 AM
17
Post hoc ergo propter hoc much?
Posted by Lee on February 24, 2009 at 10:50 AM
18
I would love to boycott Kellogs, but I gots to have me my Apple Jacks.
Posted by elswinger on February 24, 2009 at 10:54 AM
19
I just love this. I am not a pot smoker but I just love it. Being out of touch and supporting a drug war that we are losing is costing them big. How lovely.
Posted by Inkweary on February 24, 2009 at 12:43 PM
20
I did not know about S'mores pop tarts until right now. Troubling news, since I love both s'mores and pop tarts.
Posted by pop tart cave dweller on February 24, 2009 at 12:51 PM
21
On the bright side, Phelps just signed a multi-year endorsement deal with U.S. Bongs.
Posted by J.R. on February 24, 2009 at 12:51 PM
22
I immediately stopped buying Kellogg's cereals; and I eat a lot of cereal.
Ye Olde Fart
Posted by YeOldeFart on February 24, 2009 at 1:05 PM
23
Is there such a thing as damage control for botched damage control?
Posted by dhard on February 24, 2009 at 1:16 PM
24
@23 Yeah. Don't you read the consumerist? It Seth's thing on SNL couldn't have helped though.
Posted by Kat on February 24, 2009 at 2:22 PM
25
In defense of Seth's thing on SNL: it was hella hilarious.

"Really Kellogg's? Every one of your products sounds like a wish a genie granted at a Phish concert."

Comic genius.
Posted by Jocelyn on February 24, 2009 at 2:30 PM
26
I stopped buying Kelloggs junk a long time ago. It's all so much genetically modified, artificially coloured crap. Wholesome...please!
Posted by Scudder on February 24, 2009 at 4:05 PM
27
Kashi?
Posted by Jocelyn on February 24, 2009 at 4:08 PM
28
The way the powers that be at Kelloggs mishandled the publication of the, (so what?) Michael Phelps bong picture was not only not "great" it was downright flaky!

They have no one to blame except themselves for costing them and their stockholders so greatly.

Several people have discontinued using anything with their name on it, not because of what Phelps did. It is the pathetic overreaction of the stodgy twits who run the company.
Posted by Humph. on February 24, 2009 at 11:09 PM
29
Kellogg's got what it deserved for being so uptight.
Posted by Glossy on February 25, 2009 at 12:28 AM
30
Seriously, and Kellogg's imagines their market is squeaky clean wholesome families? Where is their head Office, Stepford? Fruit Loops and Pop Tarts are the backbone of the stoner diet!

Years ago I had a buddy whose sister worked in marketing for Kellogg's. She got us a bunch of T-Shirts, Buttons, and fridge magnets that said, "Make today a Special K day!" Which we proudly wore on White party weekend where every day, and especially the nights were "Special K" days. LOL. Yup they've got their stodgey old heads firmly up their asses over ther at Kellogg's.
Posted by is that cereal in your bullet? on February 26, 2009 at 2:10 AM
31
They're always after me Lucky Charms.............and that's all I got to say about that.

-Crackle, (formerly of the Snap, Crackle, and Pop Party)
Posted by Lucky on March 6, 2009 at 8:55 PM

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