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Thursday, February 12, 2009

Chow Diluting the Brand

Posted by on Thu, Feb 12, 2009 at 1:45 PM

Starbucks is about to launch an instant coffee.

e37b/1234474356-instant-coffee-008.jpgAlthough the new product seems well-positioned for the current economy in which premium-priced coffee can be a tough sell, Via is not just a sign of the times. The instant product has been many years in the making and is designed to mimic the taste of store-bought Starbucks — the point the company is expected to make in its marketing for the brand.

"It's a breakthrough in soluble coffee," said a person close to the project.

Sanka you very much, Starbucks.

 

Comments (12) RSS

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1
Well now I'll have another choice whenever I need instant coffee granules for a recipe. Yay?
Posted by Balt-O-Matt on February 12, 2009 at 1:52 PM
2
You're kitten me!
Posted by i see what you did there on February 12, 2009 at 1:58 PM
3
Not that I'd drink it, but I hope it doesn't taste like their regular bean coffee because that shit sucks.
I'd say this means starbucks jumped the shark, but I never liked them in the first place.

Oh, and: Really gay sexual fucking
Posted by Urgutha Forka on February 12, 2009 at 2:01 PM
4
So it's going to taste as shitty as their usual coffee?
Posted by Darcy on February 12, 2009 at 2:03 PM
5
If I ever found that in a prospective boyfriends kitchen, I'd walk out without saying goodbye. I would make an exception though if it were summer and it was used exclusively for greek style frappes.

http://www.frappenation.com/sanfrappe.jp…
Posted by kinaidos on February 12, 2009 at 2:15 PM
6
The English will be happy.
Posted by Amelia on February 12, 2009 at 2:19 PM
7
No Sanka you!


-------------------------
well someone had to go there.
Posted by Sad Comment on February 12, 2009 at 2:21 PM
8
Some dark corner of my soul is hoping that it will somehow be delicious, in defiance of the realities of organic chemistry.
Posted by violet_dagrinder on February 12, 2009 at 2:22 PM
9
For a year I was a barista in Olympia. One day as a joke I changed the "coffee of the day" to say "Foldgers Crystals". We all thought it was very funny. The owner did not. She fired me on the spot. The end.
Posted by Matt Fuckin' Hickey on February 12, 2009 at 2:42 PM
10
first, no more mermaid boobs, now this mess. i know it's silly to even bring up at his point, but STARBUCKS HAS NO SOUL!
Posted by adrian! on February 12, 2009 at 3:32 PM
11
Starbucks has officially thrown in the towel and acknowledged that their real competition is fast food dreck.
Posted by Camus the Killer Philosopher on February 12, 2009 at 6:51 PM
12
The English will not be happy #6.

The English will never be happy.
Posted by whodat on February 12, 2009 at 8:02 PM

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