It's something that people in the local journalism world have been asking lately, and it's easy to understand why. As it begins to seem increasingly likely that the Hearst Corporation will cease printing the Seattle Post-Intelligencer in early March, but continue operating some sort of online P-I venture, the question inevitably arises: Hey, doesn't The Seattle Times, under the terms of its joint operating agreement with the P-I, essentially own the means of production and distribution for both papers? And wouldn't that mean that the Times owns the web site—domain and all—that the P-I is currently using? Wouldn't it be rather hard for Hearst to start an independent online P-I if it doesn't own seattlep-i.com?
Yes, no, and wrong question, says Times spokesperson Jill Mackie.
True, if you visit the P-I right now, you end up at seattlepi.nwsource.com. And true, too, that the Times owns nwsource.com (as well as nwjobs.com, nwhomes.com, nwapartments.com, and nwautos.com). But Hearst owns seattlep-i.com.
Mackie said she couldn't speak about who's currently doing what to make almost any variation on the P-I's url bounce to seattlepi.nwsource.com (for which the Seattle Times Company currently manages the hosting and advertising). But in the event that the joint operating agreement ends and Hearst wants to make a run at an independent online P-I, Hearst can do whatever it wants with seattlep-i.com url—because, again, it owns it free and clear.
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