"Would people think twice about ordering fish sticks if they were called sea kitten sticks?"
That is what PETA wants fish to be called from now on: sea kittens. This is to make the eating of fish—pardon, sea kittens—seem less appealing. Their website has been accordingly infantilized. You can even create your own sea kitten, giving it a tiara, or a litterbox, or an elephant disguise, or leather chaps (I think).

"Would people think twice about ordering fish sticks if they were called sea kitten sticks?"
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