Wednesday, January 7, 2009
City Pop?
Posted by Charles Mudede on Wed, Jan 7, 2009 at 8:47 AM
And this?
It's big and bright and seizes the attention of all who happen to walk or drive toward Yesler and 4th.
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1
The new Pepsi ad campaign incorporating the new logo is a triumph of typography. Still, nothing beats the wave device under the Coca-Cola script.
2
I hate to say it, but this is the most attention grabbing new advertising campaign in a long time. Forget that it is peddling High Fructose Corn Slop and has the potential to get people to wrongly call soda "pop"*, it's just pretty.
*actually, the stuff is called "coke" unless it's Dr. Pepper.
*actually, the stuff is called "coke" unless it's Dr. Pepper.
4
@2, You are in pop-land, deal.
Does anyone know whether this ad campaign is running as "SODA" in those parts of the country?
Does anyone know whether this ad campaign is running as "SODA" in those parts of the country?
7
Charles,
This grabs my attention even more:
This grabs my attention even more:
"How on earth can you be the daughter of slaves and at the same time still be alive?"
(Next Up to Death by Charles Mudede)
10
@9 Stock perhaps and certainly not enough to be a significant share of such a large company. see http://www.snopes.com/cokelore/mormon.as…
12
It's called soda, motherfuckers. Calling it "Pop" just means you have shit for brains or are over 50 years old.
14
Growing up here, no one *ever* said "soda" unless you meant club soda, in which case you said "club soda". In fact I remember reading a Hardy Boys book in the 3rd grade where the word "soda" was used for pop, and I giggled about it for days.
16
People, please refer to this map for the pop vs. soda debate
http://strangemaps.files.wordpress.com/2…
we live in pop-ville
http://strangemaps.files.wordpress.com/2…
we live in pop-ville
23
I don't get it. Why bother advertising? Either you drink pepsi, coke, or hate soda pop in general.
24
Eh, that survey data is old -- from 2003. The influx of Soda speakers to King County will sure tip the scales and relegate you Pop speakers to the dustbin of history.
25
It's New Pepsi.
Just as successful as New Coke.
Just ignore the hype and ask if it has real cane sugar or not.
Just as successful as New Coke.
Just ignore the hype and ask if it has real cane sugar or not.
26
I saw another one of their ads on a bus last night. All it said was "Hop On", but I assumed it referred to the new branding... and on that subject, I'm all for the typographic changes (I especially like how the E carries over the old logo mark in subtle ways) but I fucking hate the new logo itself.
27
Is 'NSYNC getting back together? Are they living under a bridge? Or is this about the Economic Bubble?
So many questions.
So many questions.
31
@23 Because Pepsi is hoping to cash in on the iconography of the Obama logo and convert some former Coke drinkers to Pepsi because it is the cool thing to drink, just like Obama was the cool candidate and Mac is way cooler than PC.
People are easily swayed by the perception of what's cool into changing their minds on all sorts of matters and the goal of a good advertising campaign is to take advantage of this.
People are easily swayed by the perception of what's cool into changing their minds on all sorts of matters and the goal of a good advertising campaign is to take advantage of this.
32
After they stopped selling Jones Cane Cola at Top Food (real sugar, no fructose) I began buying the little Mexican Coke and Pepsi bottles at La Huerta market on Central. Delicious -- but expensive at $1+ for an 8 oz bottle.
Now I've found Blue Sky Natural Cola -- tasty and with real sugar. More expensive than C or P, but not drinking fructose is well worth it.
Now I've found Blue Sky Natural Cola -- tasty and with real sugar. More expensive than C or P, but not drinking fructose is well worth it.
33
I went to Cali for a few years and would make me coworkers angry when I used the term pop. They did not understand it. I had to force myself to say soda so I did not get yelled at. It was hard but eventually I was able to make the switch. Still it just does not feel right since it is always been known as pop in Seattle.
34
is it just me, or if you rotate the new pepsi logo 180 degrees does it not look like the fucking OBAMA LOGO?!
38
they certainly are going all out -- and judging from the responses i've seen, it might be working. unfortunately, the campaign's greatest fault is the new logo itself, imo.
here's my take on the new pepsi logo.
here's my take on the new pepsi logo.
41
We don't use "Soda" or "Pop" in Tennessee, and both are considered dangerously Yankee. So I wonder what the ad campaign will look like here. (we say Coke for everything)
43
You see the soda migration encroaching on the Northwest? You see that shit?
Fucking Californians.
Fucking Californians.
44
Californians hate the word Pop because their parents are all transplants from Oklahoma (where Pop is king) and they hate anything Oklahoma. They like to pretend their family's been in The Golden State since the Earth's crust hardened and the Oklahoma thing is a thorn in the side.
The battle lines in this state are drawn. Soda's seriously in your base killin' your dudes but my own experience tells me that the pop backlash will eventually bury the use of soda for all time throughout Cascadia.
Mudede might counter that Hegel will save us all with Soda-Pop.
The battle lines in this state are drawn. Soda's seriously in your base killin' your dudes but my own experience tells me that the pop backlash will eventually bury the use of soda for all time throughout Cascadia.
Mudede might counter that Hegel will save us all with Soda-Pop.
45
Those ads fill my BART stop - but just the "O" logo. I honestly thought it was for an airline, since that's been the nature of the last 4 or 5 campaigns there, and it looks a bit like a few carriers tail designs.
46
California has the market on being the least affected accent i.e. lacking accent and speaking in such a way that nearly all english speaking people might understand. Hollywood is kind of the media capitol of the world.
Further more, try using a dictionary.
Dictionary
soda pop
noun noun
see soda (sense 1).
soda
noun
a bottle of icy cold soda pop, fizzy drink, soft drink; soda water, club soda. See table at soft drink .
informal : a bottle of pop soft drink, soda, carbonated drink. See table at soft drink .
Clearly its soda.
Further more, try using a dictionary.
Dictionary
soda pop
noun noun
see soda (sense 1).
soda
noun
a bottle of icy cold soda pop, fizzy drink, soft drink; soda water, club soda. See table at soft drink .
informal : a bottle of pop soft drink, soda, carbonated drink. See table at soft drink .
Clearly its soda.
47
I totally dislike Pepsi's new logo and, to #1, no, it's not a triumph of typography. Ugly as sin yellow backgrounds with white, Helvetica-ish font and your company logo replacing a character does not an ad campaign make.
48
Does anyone know whether this ad campaign is running as "SODA" in those parts of the country? I saw this billboard this morning but I am in Western New York where POP is used more often than SODA. I wonder if in Lousianna it says COKE with the Pepsi logo haha.
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