As an ad based publication, such as the Stranger, certainly you guys must also be feeling the crunch?
BTW, Isn't the front cover for The Stranger basically your own ad?
If the publication is struggling (as all pubs are these days) selling front page ad space (at a premium) makes sense, kind of like Target buying every ad in the New Yorker a couple years ago.
European papers have been doing this for a long time. Slowly, lots of major metro newspapers, like the Times and PI, have added "front-of-section" advertising. So, it's not surprising that front page advertising is here to stay.
Better ads on the front page than no front page (or paper) at all. Maybe they should make the ENTIRE front page ads, frankly. Might keep them afloat a little longer.
CBS TV buys up a strip of print at the very bottom of the page and that's considered "The front page"? I'll start worrying as soon as you can see it without having to turn it over first.
Posted by
nobodyFTW on January 5, 2009 at 11:27 AM
When I started reading the NYT back in the 60s, there always were ads -- in agate type -- on the bottom of page 1, so this is not as shocking as you might think.
Posted by
big deal: so it's in color now on January 5, 2009 at 12:43 PM
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