Magic Underpants, Inc., strikes again:
Bruce Palenske's recent full-page advertisement in The Park Record says he is "appalled and dismayed" with what he sees as the role of The Church of Jesus Christ of Latter-day Saints in the dispute about the gay-marriage ballot measure in California.... Soon after it was published locally, Palenske says, a salesperson for the firm that handles advertising for The Salt Lake Tribune and the Deseret News contacted him about buying space for a similar ad.But, according to Palenske's telling, a dispute quickly ensued and the advertisement was not published. He says MediaOne of Utah, the firm that handles advertising, printing and circulation for the two daily newspapers, pushed up the price of the advertisement two days before it was supposed to run, forcing Palenske, who lives in Pinebrook, to cancel the ad.
He suggests the Mormon church pressured MediaOne based on the content of the advertisement. Palenske, however, does not provide evidence of a church role in dispute.
"Who else would not want it to appear? It was against the LDS church," he says.
You should know better than anybody that it is your paper's right to refuse, run, or gouge whatever ads you see fit.
Palenske says he agreed to the price, paid with a credit card and approved a proof of the ad. The ad was supposed to be published on Sunday, Dec. 28.
At just before 1 p.m. on the Friday before the ad was scheduled to run, Palenske says he received a call from a MediaOne representative telling him the $2,000 quote was not accurate. The ad would cost the full $10,500, Palenske says he was told.
An invoice provided by Palenske indicates the ad was scheduled to run in The Tribune in the A section and on the newspaper's Web site. It was also to be placed in the A section of the Deseret News and on the paper's Web site, according to the invoice
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