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Thursday, November 20, 2008

Games Now This Is My Kind of Video Game

Posted by Jesse Vernon on Thu, Nov 20, 2008 at 3:14 PM

Behold, Bike Hero:

Update: Sigh. Turns out, it’s kind of a hoax (thanks, Andy and Sam). I loved imagining that someone was crazy-genius enough to bring the magic of night-cycling and music (dangerous, yes, but oh so fun) and gaming together. Instead, a marketing company (still crazy-genius, props) who “wanted it to feel gritty and of the medium” created and spread it as a viral video. Yeah, yeah, “It’s not meant to be deceptive. It’s meant to be fun,” but still, my heart sank a bit.

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It's a viral campaign promoting the game with a visual effects house making the graphics.

http://creativity-online.com/work/view?s…

Posted by Andy on November 20, 2008 at 3:19 PM

Just a marketing company on Guitar Hero's behalf trying to jump on the viral video bandwagon. Story: http://multiplayerblog.mtv.com/2008/11/2…

It doesn't really make sense. Is the guy playing notes on his handlebars? For the complete deal, shouldn't there be a dude drumming next to him while piloting a Segway?

Posted by Sam M. on November 20, 2008 at 3:23 PM

Damn… duped. Still, it makes me want to go ride my bike, not play Guitar Hero.

Posted by Jesse Vernon on November 20, 2008 at 3:29 PM

@1&2 Who cares? It's still awesome.

Posted by N on November 20, 2008 at 3:57 PM

Yeah, another stupid kid riding around at night without a helmet listening to music on headphones. Sweet!

Posted by Steve M on November 20, 2008 at 4:31 PM

This is a hoax? You mean that riding your bike over colored dots doesn't actually make music play? But my friend's cousin's roommate's boyfriend SWEARS he's done it before and it works!

Posted by Q*bert H. Humphrey on November 21, 2008 at 12:07 AM

Paperboy game at night. That would be cool.

Posted by Simone on November 21, 2008 at 10:58 AM

whether or not this was deliberately created to be a viral video, it still rocks... i could not tell at any point that it was fake

Posted by patrick on November 21, 2008 at 7:59 PM