There is no such thing as too much free coffee and tote bags. There is such a thing as too much pollution and congestion from cars.
There is no such thing as too much free coffee and tote bags. There is such a thing as too many cars. James Yamasaki

Thanks to Capitol Hill Seattle Blog for highlighting this program:

Metro is bringing a program to encourage people who live, work, and/or go to school on Capitol Hill to get out of cars — and keep track of it — for prizes, giveaways, and a strong sense of public transit righteousness. “By taking part in the program, residents can find more ways to give their car a break and explore healthier transportation options available in their neighborhood by taking the bus, walking, bicycling, carpooling and more,” Metro’s marketing exclaims.

People who sign up get two weeks of unlimited free rides on an Orca card. If you log your car-cleanses online, you can win a Fitbit Alta (the internet tells me it usually goes for $129.95 and even logs your sleep!), as well as gift certificates from local businesses on the Hill. The best part of the deal is that you don't even have to own a car to sign up for the program. If you are already car-less and submit your "story" in Metro's portal, you'll be placed in the running for free coffee and/or a tote bag. There is no such thing as too much of either, and submitting your story is easy.

Here is a suggestion on how to start your 100-word mini-essay:

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Sign up here.

In all seriousness: What if Capitol Hill residents were to demand an actual War on Cars from our public officials? What about creating more disincentives for driving alone in a congested city and polluted world? Is there a way to do that equitably? Discuss.