http://slog.thestranger.com/slog/archives/2009/06/30/today-in-regional-theaters-gripping-onto-life-by-their-fingernails Comments On: Today in Regional Theaters Gripping onto Life by Their Fingernails by Brendan Kiley en-us Copyright 2009 The Stranger. All rights reserved. This RSS file is offered to individuals, The Stranger readers, and non-commercial organizations only. Any commercial websites wishing to use this RSS file, please contact The Stranger. webmaster@thestranger.com (The Stranger Webmaster) Tue, 24 Nov 2009 00:00:01 -0800 Tue, 24 Nov 2009 14:00:00 -0800 Foundation http://blogs.law.harvard.edu/tech/rss Posted by Gomez]]> Tue, 30 Jun 2009 21:07:20 -0700 The Stranger
Precisely. People continue to pay the charge for literally years while deluding themselves into thinking, "you know, I really should start ordering again", but somehow they never seem to get around to doing it.
Posted by COMTE]]> Tue, 30 Jun 2009 14:27:18 -0700 The Stranger Posted by Bill W.]]> Tue, 30 Jun 2009 14:17:18 -0700 The Stranger Posted by SeaExile]]> Tue, 30 Jun 2009 14:04:19 -0700 The Stranger Posted by Will in Seattle]]> Tue, 30 Jun 2009 14:00:15 -0700 The Stranger Posted by Tracy]]> Tue, 30 Jun 2009 13:51:45 -0700 The Stranger
Added to this is the tendency for many to continue to pay the monthly charge, even if they stop utilizing the service to which it's attached; if the deduction is small enough (and $25 a month is probably a pretty good amount), they frequently just forget about it, even though it continues to appear on their statement, much like what happens with people's gym memberships once the contract period expires. Unless they actively choose to quit making the payments, ACT could potentially continue to generate income from them for years, even if they move out of the area, or simply lose interest in seeing the shows.

What remains to be seen of course is whether they can convince enough patrons to sign up for this to counter the precipitous decline in subscription sales, and create a stable cash-flow stream throughout the year.
Posted by COMTE]]> Tue, 30 Jun 2009 12:40:50 -0700 The Stranger