Monday, April 16, 2012

PosterGIANT Apologizes for Postering Over Murals

Posted by on Mon, Apr 16, 2012 at 1:32 PM

Workers at posterGIANT—the guerrilla advertising group that everyone loves to hate—are frantically working to strip promotional material in Pioneer Square after enraging artists by postering over walls of public art over the weekend.

postergiant_cleanup2.jpg
  • posterGIANT
"This was a huge, horrible and regrettable mistake made by someone who didn't understand what they were supposed to be doing and it will not be repeated," said company spokeswoman Barbara Mitchell in an email. "We're in the process of cleaning the building and getting whatever supplies that Jeff Jacobson needs to restore the mural to him ASAP."


The abandoned building on Second Avenue and Main Street is unremarkable but for one reason: its broad array of traffic-stopping public murals. That is, until yesterday, when word spread that the art had been covered up by wallpapered walls of the same poster, a heavy-handed publicity tactic commonly associated with posterGIANT.

Seattle artists understandably flipped their shit (mostly via social media sites), and began organizing a boycott of businesses that used posterGIANT's services. "They vandalized every single mural: it appears to be a total loss," writes artist and arts promoter Scratchmaster Joe, who led calls for a boycott. "If I had to guess, I'd say that the murals they vandalized probably took several weeks and perhaps thousands of dollars in paint."

posterGIANT's full apology statement after the jump.

We deeply regret that the murals were damaged – this was a mistake and not a company directive. We are in the process of removing the posters and have already been in touch with the artist who installed the mural so that we can return the artwork to its original condition. It is our policy not to cover over other people's art – we support the local arts community, work with the local arts community, are a part of the local arts community and frequently hire members of the local arts community as part of our business and creative endeavors. We are making this right as fast as we possibly can and we assure you this will never happen again.

No word on if artists are mollified by the gesture, or if the boycott is still being organized in light of posterGIANT's apology.

 

Comments (18) RSS

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1
After looking at the murals that were vandalized by Poster Giant, it's not possible to imagine how this could've been purely accidental.

Nobody could be so completely blind stupid to not realize what they were covering up with that those cheezy ad posters.
Posted by Citizen R on April 16, 2012 at 1:43 PM
Reverse Polarity 2
Tar and feathering is the only acceptable outcome.
Posted by Reverse Polarity on April 16, 2012 at 1:44 PM
3
Poster Giant is a dreadful company that monopolizes the public space.
Posted by tiktok on April 16, 2012 at 1:45 PM
balderdash 4
All advertising is vandalism. The fact that it just happened to literally cover up art this time is only incidental.
Posted by balderdash http://introverse.blogspot.com on April 16, 2012 at 1:50 PM
Will in Seattle 5
Someone needs to kneecap people who mess with other people's art.

Especially taggers. Hanging's too good for them.
Posted by Will in Seattle http://www.facebook.com/WillSeattle on April 16, 2012 at 2:00 PM
Cascadian Bacon 6
Honor the treaties...
lol
Posted by Cascadian Bacon on April 16, 2012 at 7:36 PM
Catalina Vel-DuRay 7
I have been walking by that building twice a day, on and off, for about fourteen years now. If there was "art" there, it was of that sad 1970's school of covering up empty commercial structures - which is very common in the Midwest.

I don't say that to forgive this posterGIANT outfit - who I have never heard of before this. It's just that this building has always annoyed me. It is a handsome structure, and could be so much more than a palette for whatever we are calling "art" these days.

Fix the building up, get it back on the tax rolls. Then let's talk art.
Posted by Catalina Vel-DuRay http://www.danlangdon.com on April 16, 2012 at 7:48 PM
8
Poster Giant is pure evil. Anonymous needs to work on them.
Posted by Weekilter on April 16, 2012 at 8:57 PM
Cascadian Bacon 9
@8
Anonymous is not your personal army.
Posted by Cascadian Bacon on April 16, 2012 at 9:01 PM
Hernandez 10
More than anything, Poster Giant just seems outdated as a concept. C'mon, it's 2012, everyone has the internet and the internet is full of Seattle music calendars, whether on venue websites or outlets like the Stranger. I can't remember the last time I looked at a large wall covered with 50 copies of the exact same poster and thought, "holy shit, I must go see that show."
Posted by Hernandez http://hernandezlist.blogspot.com on April 16, 2012 at 9:29 PM
CMRz 11
h8 those guyz
Posted by CMRz http://www.cmrtyz.com on April 16, 2012 at 10:01 PM
More, I Say! 12
@7 can we leave the debate about what is art out of this? It's so irrelevant. The building is a broke-ass shithole and no one has the money to revamp it. At the very least, some folks spent a lot of time and money to make it less of an eyesore.
Posted by More, I Say! on April 17, 2012 at 9:23 AM
13
@12 agreed

this building is a free for all that occasionally has charm (like the john williams mural) but at the end of the day it's a boarded up shithole that gets D+ art on it every once in a while.

i've seen posters covering dozens of murals over the years. why is this one so special?

postergiant is a group of assholes for a lot of reasons, but this isn't one of them. fuck that building and its boring art.
Posted by Swearengen on April 17, 2012 at 9:35 AM
More, I Say! 14
@13 OH I wasn't saying that. I walk by this building twice a day on my commute, and I was actually really enjoying the murals. The building looks like shit otherwise, just another boarded-up, abandoned building. And the wallpaper posters don't look great either, they're not even put up straight (huge pet peeve of mine!) I think it's a really big shame that every mural got destroyed. There was a memorial mural there, too. But regardless of whether you consider spray paint murals to be art, it looked way better with the murals than it does now.
Posted by More, I Say! on April 17, 2012 at 10:15 AM
15
I find it a strange twist of irony that the graffiti artists in this case were sanctioned and approved, while the commercial posters were vandalism.

As for Poster Giant, I don't care for the eye sores they subject us to, but they do seem to be doing their best to make this one right. I mean, they're apologizing and cleaning it and not being jerks about it, so there's got to be some brownie points in there somewhere.
Posted by Bellevue_Scott on April 17, 2012 at 8:03 PM
baso 16
@ 13 - I'm pretty sure you are thinking of the wall on the hill, this wall is in pioneer square.
Posted by baso http://www.thebaso.com on April 17, 2012 at 8:56 PM
17
Just fyi - I am not affiliated with the painters of the murals that were destroyed, I just got pushed over the edge after seeing what PG did. I've been battling with them for years, so the pressure has been building on this issue.

First and foremost, I am contacting PGs clients to assure they are aware of the tactics of their vendor. As of now, I'm organizing a boycott of Poster Giant, but not yet their clients, as I am quite sure that many of their clients will have some strong feelings about PG's tactics, and therefore, I view their clients as allies, rather than enemies. Poster Giant is the enemy. Their clients are not the enemies at this point. I'm looking to work with them, rather than fight with them, and I don't see a fight with their clients being necessary at this time. However, to boycott companies that choose to do uninterrupted business with Poster Giant, even after learning of their tactics, well, at that point, would they really be any better than Poster Giant? Or would they be enabling them to do terrible things? But ultimately, I'd much rather make friends than anything else... But a company cannot just bury its head in the sand while they pay someone to fuck over everyone else. There must be some accountability
Posted by scratchmaster joe on April 19, 2012 at 2:26 PM
18
Boycott posterGIANT - Change.org petition currently on its 3rd day with 293 signatures!

http://www.change.org/petitions/postergi…
Posted by scratchmaster joe on April 27, 2012 at 11:19 AM

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