"A Burger Has Never Made Me Cry Before"

Comments

my favorite part was when emily got it

Krishanu Ray on July 3, 2014 at 11:35 AM

no cross comment on the latest "munchie"/stoner jack-in-the-box offering? i wonder how their time purchase for these ads is distributed? washington and colorado one would presume

http://www.ryot.org/is-jack-in-the-box-t…

theophrastus on July 3, 2014 at 11:43 AM

Jesus Christ, people bitch when they don't support us then turn around & bitch even more when they do. Why?

The video was lovely and I thank BK for their support.

despicable me on July 3, 2014 at 11:44 AM

So it it saying that gay people are different on the outside from heteros ?

ChefJoe on July 3, 2014 at 11:59 AM

3: You'll be happy to know one of my original poll options was "Ain't no pleasing some faggots."

David Schmader on July 3, 2014 at 11:59 AM

In the future, all teaching will be done with burgers.

Fnarf on July 3, 2014 at 12:02 PM

@4 See @5.

What is so fucking hard about a "We are all [essentially, at our core] the same" message? You looking to pick a fight or something?

And what @3 says. Burger King is probably the number 2 fast food advertiser in the U.S. Their public image is essential to their business. Bless them for putting a little of it on the line. A more weaselly company wouldn't have risked it.

Brooklyn Reader on July 3, 2014 at 12:08 PM

I'd have been more impressed if they'd done this ten, or even five years ago. Now companies are jumping on the bandwagon because it's "safe". They don't have to run any risks, and they'll be rewarded because many gay people are so hungry for mainstream acceptance (and why not?)

I'm not saying I object to this; I'm saying BK isn't exactly deserving of a Profile in Courage nomination. Fer chrissakes, there were multiple car dealerships flogging their products at Portland Pride this year. It doesn't get more American Mainstream than hamburgers and new cars.

Dr. Z on July 3, 2014 at 12:11 PM

HEY LOOK WE'RE ON TEE VEE COME LOOK A MONSTER CORPORATION IS PAYING ATTENTION TO ME FREE AT LAST FREE AT LAST

Agrippa on July 3, 2014 at 12:21 PM

@7, no, after the woman describes it "as the same shit" at 1m 5 sec, Emily says "everything is the same on the inside, it's just the outside".

I'm just not sure why wrapping a burger in a rainbow but saying "it's the same" is a less pandering/patronizing strategy than if I decided to remake some labels and rebrand some deodorants as LTBGQ deodorant. I am curious how BK franchises in the bible belt will react though.

ChefJoe on July 3, 2014 at 12:22 PM

I thought it was a joke at first, but I liked the last 15 seconds. I hate marketing, but this might change one or two minds. There are still dumbshits in the Texas Republican Party using homophobia to campaign for election.

http://thedailyshow.cc.com/videos/yv2g56…

biffp on July 3, 2014 at 12:24 PM

While this is a very nice gesture, and I approve and like it, I suspect this will not be a national TV ad and will be limited to online viewing and potential broadcast in areas friendly to the message. It also seems a bit long for a typical TV ad...

Still - thumbs up from me, but I haven't eaten fast food from anywhere in many, many years and this won't send me back.

Jaymz on July 3, 2014 at 12:43 PM

Nice enough.
What's their stance on minimum wage and health insurance for their employees?
Do we wait for another supreme court decision to see that commercial?

I would like the "This pays for my mammogram" burger, please.
And a side of "The rent is due" fries.

r.chops on July 3, 2014 at 12:59 PM

Apparently today is the last day to get a Pride Whopper, although maybe it'll take a while to clear out old inventory of rainbow wrappers in select markets a la Safeway's handleless bags.

http://www.nydailynews.com/life-style/ea…
The chain says the "Proud Whopper" video was shot over the past weekend in San Francisco, near where the city held its 44th annual gay pride parade. Fernando Machado, who heads global brand management for Burger King, said in a phone interview the "Proud Whopper" will remain on the menu until Thursday.

ChefJoe on July 3, 2014 at 1:04 PM

"Do gay [San Franciscans] even eat fast food?"

This question needs answers...

TheMisanthrope on July 3, 2014 at 1:08 PM

Their "Proud Sundae" came with extra fudge btw. Pretty tasteless.

on July 3, 2014 at 1:09 PM

Whaddya want, rainbow bacon?

RonK, Seattle on July 3, 2014 at 1:18 PM

Oh, come on. It's great.

And @16 yes, they do, apparently.

M. Wells on July 3, 2014 at 1:19 PM

Has morrissey spoken out against it? Anything that annoys morrissey is good by me.

blowdart on July 3, 2014 at 1:25 PM

Wait, I don't get it.

If a Proud Whopper is the same as a regular Whopper, then why the rainbow wrapper? I suspect these are flawed and degenerate burgers, and Burger King is trying to hide it.

seandr on July 3, 2014 at 1:26 PM

In other burger news, and just in time for holiday grilling, Safeway/Vons' Lucerne store brand has just added Blue Marble® Monterey Jack slices (UPC 021130 048380), a milder and non-crumbling blue cheese previously only available at (and licensed from) Nasonville Dairy of Marshfield, Wisconsin.

Goddamn, somebody take the package away from me. It won't last 'til tomorrow at this rate.

rob! on July 3, 2014 at 1:31 PM

In the future, all teaching will be done with burgers.

The future is a wonderful place. America... fuck yeah.

Joe Szilagyi on July 3, 2014 at 2:31 PM

To be fair, I think it's great that Burger King did this. What made me queasy was the commercial about this great thing Burger King did.

Should've wrangled that position into a poll option...

David Schmader on July 3, 2014 at 2:41 PM

I had to stop at "it really does taste different" - I can't take this kind of bullshit in my marketing damnit.

watchout5 on July 3, 2014 at 3:26 PM

@24,

Well, I just find it shocking, (SHOCKING!) that you would call into question their obviously altruistic motives here!

(and yeah, yeah, I thought it was sweet too. Poll option #1 nailed it, actually.)

mikethehammer on July 3, 2014 at 3:35 PM

This inspired me to release a flock of doves every time somebody agrees to purchase Amway products from me, because good feelings and crap products make an enticing bundle (just kidding). You want to Impress me Burger King? Pay a living wage. That helps everybody, regardless of sexual orientation. We don't need profit motivated fake symbolic emotional hugs. We need living wages. People not living in desperation treat everyone better. We'll work out our differences on our own.

HappyHippie on July 3, 2014 at 4:21 PM

If BK supported pride in all geographical regions to include conservative areas that are not gay tolerant, I will go and put an unwrapped Whopper in my mouth, challenging my gag reflexes, regardless of health risks. ;)

grispapi on July 3, 2014 at 4:24 PM

I live in Louisiana, and I didn't see any Proud Whoppers.

Other than my husband.

Clayton on July 3, 2014 at 4:27 PM

What @13 said.

Any ad that features a customer affectionately describing the company's flagship product as "the same shit" is not intended for broad distribution.

d.p. on July 3, 2014 at 4:30 PM

Kind of silly.

raindrop on July 3, 2014 at 4:58 PM

I think it's great to see yet another corporate giant essentially tell homophobes to fuck off. And yes, mass-produced burger aside, that was really touching. Nice work BK.

jeffinfremont on July 3, 2014 at 5:25 PM

"A Burger Has Never Made Me Cry Before"

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