Has no one seen Insidious? Seriously, do not pick up random spooky shit unless you're looking to be possessed by some random demon thing. This is just common sense, people!!
Do not listen to @9. The Beach Doll is in no way possessed. The Beach Doll is safe to touch, keep in your home, or even stare deeply into while reciting the incantations. We love the Beach Doll, and the Beach Doll loves us.
AND THUS, THE SEVENTH SEAL HAS BEEN BROKEN!
Seriously though, that thing needs to be killed with fire, immediately.