I don't care about a streaming digital copy that may or may not be available to me indefinitely. Or a downloadable one, unless I can control what devices I view it from at will.

If this was $50 for:

* Advanced screening ($10 value)
* Blu-Ray copy ($20-$25 value, Target/Amazon store prices)
* Medium Popcorn ($5)
* Medium Soda ($4)

Net total retail: $35-$45ish

I would do it, for a big enough film, paying a mark up for the advanced screening. Depending on the film if you gave me a DRM-free disk with a full 1080p copy of the film on a common transportal format like MP4 or mov I'd pay $50 in a heartbeat.

It's not perfect by any stretch, but they're trying something new. Major props for that.

All that aside, before someone comes in with "THIS LOOKS LIKE CRAP IT'S NOT MAX BROOKS' BOOK BLAH BLAH", yeah, we know. I rewatched Zack Snyder's Dawn of the Dead with the running and screaming zombies the other day. I'm just going to go with Snyder's film as the Milwaukee chapter of this version of World War Z.

What we should have gotten was a 10 episode HBO miniseries, done up entirely in the present, 20 years after the zombie war, told in flashbacks during the interviews that make up the book. Band of Brothers, with zombies.

What if the movie sucks and I decide I don't want the digital download? Can I get a partial refund?

How about studios just start offering blockbuster movies for $50 and stream at home? I know a lot of parents who'd love this option, because it's cheaper than a sitter.

A $20 value for just $50!

Maybe if it included a steel water bottle.

How about a copy of the book? Duh!

@8 digital or paperback?

@1: Huh? It means you get a nontransferrable digital download that can only be accessed on your computer.

@2: I don't know why people keep bringing up HD physical media. It's not going to be.

This is an objectively shitty deal.

Now, if they (like games and certain boxed sets, the NIN special edition of Girl With the Dragon Tattoo OST) gave away unique collectible toys, nerds would definitely take advantage.

But flimsy, shitty paper items that're going to rip by the time you get them home? Fuck that.

I thought Lucas and Spielberg were nuts when they said movie tickets would soon cost 60 to 150$. Not so sure anymore...

@9: Ooh, good question. Limited edition physical copy would add a lot of value to the package IMO, but digital might frankly be more convenient for all parties.

@8: Like they want you to ~read~.

It was a horrible book! Fuck the movie, it was a fucking lame enough read. I could have just sat a around a garage getting drunk if I wanted to listen to nerds with limited technological knowledge shoot the shit about zombies. If I have to hear Brad Pitt adopt a lecturing tone and say one fucking work about hydro-static shock, I will loose my fucking shit!!! I will most likely skip this movie even when it's streaming free on Netflix. I still haven't watched Troll Hunter yet, or that movie where the cute guy from Attack the Block and his twin play conjoined twins in a metal band...I probably never will watch those movies, but I'll watch them years before I watch World War Z.

Seems like they are trying to lock in some digital sales before everyone realizes the movie isn't that good.

@11: If you're dumb enough to pay for this shit, I guess.