I wonder how much better that is than my old regular kindle.

Cute ad.

I will never understand the mindset of those that visit a beautiful tropical beach and choose to spend that time reading rather than playing in the surf.

Good ad! Bad name for a gizmo, though. Sounds too much like "paperweight", which is what it will become when the next new product comes along. Better not to remind consumers of that!

I like it.

@2 Because reading in the beautiful sun with waves in the background sounds very relaxing to me. If I spend money to go on a tropical vacation I'm going to do whatever the Hell I want at all times, include get some reading in. If I'm going to read, I'm going to do it on the beach and not in my hotel.

I hope the ad gets primetime, high impact air time. When everyone starts seeing gays and lesbians as plain old normal shmoes like themselves, that's when the war is over.

@2,
It's nice to do a little of both. Play, then relax, then play some more.

And now I have to buy one because that was so f***ing adorable my teeth just fell out.

Good thing I just got my tax refund.

Love it! So matter of fact. I'm betting KSL won't air it. It'll offend those pious Mo's.

I like reading. Reading with the surf in the background on a beautiful, sunny beach, under a straw umbrella, with a cold tropical beverage? Yeah, I spent a week in Vietnam doing much the same about a year ago. I really don't care what you think about it, *I'm* having the time of my life.

I wonder how many Pennsylvania Amazon sweatshop workers it takes to ship a paperwhite and what their quota is.

If NOM wanted to launch a boycott against Amazon, shouldn't it have already happened, considering that Amazon sells things like ... vibrators to women who aren't doing their duty and getting straight-married but daring to have orgasms on their own. ::rolls eyes::

Also this was completely ADORABLE in that the straight husband was talking with the gay husband as if it were completely normal. And the earth did NOT implode. Yay!

@10, I think NOM boycotts Amazon pretty regularly.

Amazon sells sex toys? Why wasn't I informed?

The end of this commercial is cute, but Amazon convinced me not to buy a kindle with those insulting "People who read books are technophobic reactionaries who hate innovation; also, women are stupid bitches" commercials. Way to target your customer base, Amazon (and make unoriginal ripoffs the Mac/PC commercials too).

@3 Ha ha ha! But if you spill bloody marys on it, it becomes an undead Kindle Paperwight.

@2, you don't READ at the beach; you prop the book in front of you and nap.

Though I did spend a very enjoyable few days in Mexico once with a copy of Kenneth Tynan's incredibly kinky diaries. 800 pages of nonstop flogging; made "50 Shades" look like Dr. Seuss. When I ran into the surf in between bouts, I played with especial vigor!

If you like that ad, you are gonna love "Bunk" hosted by Kurt Braunohler (on Netflix as well)

http://www.ifc.com/shows/bunk/episodes/s…

Happy 21st century

Very sweet and low key. If there really were a tropical beach resort where the guests tended to be chipper and good looking I might go.The one I went to was People of Wal-Mart all over that beach.

I feel like such a sucker when I think advertisements are adorable. That was adorable.

What a nightmare, @18. Some of the most hideous things I've ever seen have been on that site.

This clearly turns into a drug fueled MMMF foursome.

Wow, the cute boy who seems to be hitting me DOES always turn out to be gay. You UNDERSTAND me, Amazon!

(Oh right, targeted advertising).

Subtext: you can't whip out a Kindle and buy an iPad (in matter of seconds), can you?

iPad FTW!

Cool, you guys! A (gay is normal and matter-of-fact) gay-friendly commercial on network television, at about 9:30 at night, on Fox no less. And it was adorbs. Is this not progress?

Sweet ad. I'd still rather hold an actual, old fashioned book, but I'm an old fart that way. *Flips cassette tape over*

@23 got me thinking. I was thinking that an iPad plus sunglasses seems to work just fine for most sunny situations. The gay actor's blinking and squinting routine was dumb.

@26 I live on a tropical island and own both a Kindle and an iPad. The first time I took my iPad to the beach was also the last...sunglasses actually make it worse!

@2 Best of all worlds: put the kindle in a ziplock bag and read in the surf.

It was this trick that finally sold me on e-readers. Finally, I can read safely in the surf, pool, the bath, even the shower. No more warped and soggy pages!

Adorable! But @3 is right, sounds like they're saying paperweight with Australian accents.

@23: actually it is possible to buy an ipad on an e-paper kindle. There is a slow basic browser on the thing. Might take 5 minutes instead of 39 seconds but that seems a quibble.

Putting the e-reader in a ziplock bag! What an idea. Wow, that blows my mind with how simple, cheap, and perfect it is.

Thanks!

@32
I bet that Portia de Rossi rocks a bikini.

Huh, I've never wanted one, but now I feel compelled to support them. But I like carrying around my 1,000 pound copy of "Habibi".

@32 No, they couldn't do that with lesbians because if the scene went, "My wife is getting me a drink"/"So is mine," it would look like the man was going to have a hot old time with his wife and two lesbians, which would make it look like Amazon thinks that lesbians exist as a male fantasy. Using gay men instead was less problematic.

How does the Kindle get me laid?

@21, I like how you think.

@26 - Sunglasses won't remove the visual obstruction of glare off the very reflective screen on the iPad. My Paperwhite still has a slightly reflective surface, so it's not perfect in direct light, but it's much clearer.

@25 - Strapped into a Verso Prologue leather cover, my Kindle actually feels very booklike. Not exactly the same as a paperback, but close enough to make me a convert.

Brian, Big Gay is Gleefully the New Normal Modern Family. Has been for years. Of course NOMBIES could get together and buy their own island somewhere so you wouldn't have to look at "that".

@18, the beaches of the Maya Riviera are full of attractive Italians of both sexes. Very tiresome to listen to their techno music but very easy on the eyes. The further south you go the greater the likelihood that they will be completely naked. The POWM never get out of Cancun.

The best gay beach candy is at Puerto Vallarta, at the southern end of the Playa Los Muertos, especially in the area called "Blue Chairs" after the resort of that name.

@13 they also sell floggers!!

Though I'm a little disturbed by how they knew to recommend them to me... seems Amazon knows more about me than my husband.

@35 agreed.

Also: I love this ad. If the man was straight, some people would criticize the ad because they'd see him as a creepy philanderer. By him being gay, they get the M/F interaction that advertisers like for a product that has non-gender-specific use, and avoid the creep vibe.

So not a win for gay acceptance as much as a win for the advertisers who developed this ad. But still, it's nice to see a same-sex marriage treated in such an easy manner.

This is one of those strange, "why does it work so goddamn well?" ads that I'm still trying to negotiate. At first glance, the "game" of the ad is that "Surprise! It's one of the gays!" which seems to make the queer identity a bit of a punchline. And I'm sure there are some radical sorts who would take there whole thing as deeply heternormative and White (it affirms the bourgeois construction of marriage AND consumer capitalism simultaneously). And, as many commentators have noted, both the protagonists are total dorks for reading st the beach (I say that as a proud and unrepentant beach reader). Still, there's such a casual affection at the bottom of this ad, such a verisimilitude to the interaction. We've all been there where chemistry outside of our relationships needs cooling, and it's a warm surprise whenever an ambiguous encounter ends with both parties on the same page. I'd it had ended with both characters being straight, there'd be no bite. What I feel makes the ad work is the social context around it. We in Seattle, for a moment, can bask in the success of the marriage equality and LGBT rights campaign. It smacks a little of smugness, of being a part of the in-crowd. But then, when the stakes are so high, when the cause is so just, I think we can all say, once in a while, "Well then, I'll just go to Hell."

A thought: If they made this ad fifty years ago, the man would be married to a black woman instead of a white man.

@13 Amazon selling sex toys is what allowed me to buy my first sex toys at 16. Total lifesaver.

@34 How great is that book?! Just re-read it for the second time after sending my sister in law one for her birthday. I liked it better than Blankets.

@41 I see you've done some research in this area.

Awesome ad. I love how it's clever in a way that isn't self-conscious about its gay-friendly stance. It's refreshing to see a commercial -- ANY commercial -- challenging the advertising cliche of the slack-jawed idiot trying to hit on the hot chick.

"This video has been removed as a violation of Youtube's policy against spam, scams, and commercially deceptive content."

What?