Dodge made a car called the "LaFemme"? OMG srsly?

OMG srsly: http://www.dodgelafemme.com/

LOL.

@1, but that was in the 50s... 30 years after women in America got the right to vote. I don't think that's as bad as this version in 2012... although it is in Japan. They are still pretty far behind in gender equality (and race equality).

...and Chanel #5 fumes come out of the tailpipe because as we all know *girl* cars don't fart.

Weird, I just bought a Honda Fit...but in black. What does that say about my femininity??

Sometimes it's hard to believe that it's 2012 and bullshit like this is still happening. Granted, this is a pretty tame side of the War on Women, but still. Fuck Honda.

I thought Japan was hard at work at sex robots, not some frivolous luxury that no one needs, like a damn car.

Eh, it's Japan. I'm pretty sure I've seen similar ads for other tiny pink/girly cars only available in Japan in housewife magazines. ピンク車　- Google that if you aren't convinced.

It looks like a busted hymen. There I said it.

@2,
Don't forget the Dodge Neon.

It comes with a tampon dispenser. And in case you're menopausal, a pink punching bag with your husband's face.

Wow, it would take a very secure man to drive his wife around in that car.

I think it's a dumb car (and I appreciate the shout-out to the La Femme!) But I don't think this even remotely qualifies as one of the battlefronts on "The War On Women"

Feminism, as I have always understood it (and I got most of my understanding from reading Nora Ephron) is about choices for women. If a woman wants to be all girly and drive a silly girly car, that's her right. Just don't force her to be all girly, or drive a silly girly car.

"Eyeliner Brown." It couldn't be Walnut Brown, or Good Dog Brown, or Espresso Brown, because what do ladies know of such things? But make up, now that we know.

This is definitely a front in contemporary feminism. It's "otherism", basically the idea that there are things for everyone (normal cars, in a variety of colors) and things for women (pink, girly cars). The problem is that this kind of excludes women from "everyone". The intention is probably good, but the reality is that male executives are trying to cater specifically to 'concerns', like beauty-obsession and physical weakness, that they think are women specific. Thus, there are cars for normal people and cars for women (who, according to the people behind these products, don't want anything unless it is pink and makes them pretty). It's the same problem that those smaller, cheaper, pink toolsets "for women" or pink PENS "for women" have.

But Ellen can explain better than I: http://www.youtube.com/watch?v=eCyw3prIW…

It's mildly offensive that Honda missed the mark so badly in thinking this is what women want, but marketing products to women is hardly masochistic. I could be just as offended by minivan commercials featuring moms shuttling their chitlins to soccer practice.

@12 If they put a turbo and all-wheel-drive in it, I'd drive my spousal critter AND daughter around in it.

But that's more Subaru/Mitsubishi's style.

It looks like a very small penis to me.

Color does not make a car's gender. My black Mazda3 Sport is totally a lady.

But what will the mechanophiles think of this fine lady?

@12, if they made it about half the size, with a motor a third the size, I'd drive it.

It would be offensive if it wasn't so dang cute.

Christ almighty, someone please tell Wm. S. H. that the first ladycar* in America was... The Ford Mustang.

And then give him another goddamned wedgie, plz.

* in the sense of "sold in wildly disproportionate numbers to single women"

I own a Honda and shit like this makes me want a different car company. Thanks.

Oh, look. The Fit has a shiny new colour. I still want an orange one. I guess my vagina must not be working right.