Comments

1
I agree Anna.
2
uh oh. Watch out Jeep Cherokee
3
Thanks Anna, I agree that they seem to have a colorable claim, and I hope it makes Urban Outfitters stop being such a bunch of assholes.
4
Does the Mohawk nation (or the Mohican nation, based on European usage) have a claim against people with ugly Mohawk/Mohican hairdos?
5
Oh, please let them win. I'll never forget my shock and awe, walking into Urban Outfitters last summer when all this shit started.

"Fashion". Where are the Leigh Bowery's? Can't anybody form a slightly original thought in their heads?
6
@2, @4: it's not a generic "you can't use our name" thing; it's a specific trademark protection. The Navajo registered the name "Navajo". That's what makes Urban Outfitters look like they're going to lose here. I could be wrong, but I don't think "Cherokee" or "Mohawk" are trademarked.
7
@6 has it right. TM's only cover specific goods, too. And this blurb tells us all we need to know: The name "Navajo" can't be used to brand clothing, it's already been TM'ed.
8
Totally agree. Let's make 'em drop urban, too: The Mallfitters.
9
Urban Outfitters stuff really sucks ass.

However, this is a dumb fucking lawsuit. No one ACTUALLY believes any of this shit was made by tribes people (we all know they don't work outside the res).

And why is flask in CAPS? Because Native Americans have a drinking problem? Ya, they do. They have a drinking problem because we allow them to stock and sell liquor with almost no regard for regulations that non native businesses must cater to.

Stop being so fucking righteous. What we did to them was reprehensible, but this is stupid bullshit. Just looking for an easy buck and recognition as they have been doing for the past 50 years now.

Also, Mazda does have a car called the Navajo. Was that ok because it wasn't a big seller? They don't care about there name, they just want $ and attention. I guess really not that much different than any other race.
10
This isn't the first time that Urban Outfitters has stolen someone else's trademark or original work. Most of the time it's freelance artists who don't have the resources to sue. UO knows this and takes advantage of it.
11
It's about trademarking. The Navajo tribe was smart enough to trademark their name as it applies to these categories of goods. It has nothing to do with your little bitch, there number 9. Pure business, and Urban Outfitters should lose based on the law affecting trademarks. Don't name your stuff "Navajo." Pretty easy, unless you are a good for nothing hack business like Urban Outfitters who also made the mistake of not bothering to check to see if there was a trademark.

Urban Outfitters made a really stupid business mistake and should pay the price that really stupid businesses pay, number 9. And that is to get the pants sued off of them while also inviting them to sit and spin.

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