It's not Bulgarian either. While the bacterial strain might be from around there, all of the yogurt you'll get in south-east Europe is essentially drinkable keifer and not super-thick.
Both the Oikos and Trader Joe's non-fat plain greek yogurt have only 80 calories, 0 grams of fat, only 6 grams of carbs, and no cholesterol. They do, however, have 230mg of potassium, 15 grams of protein, and 20% of the RDA for calcium. How is this worse than mayo? Maybe I should read the article. Sigh.
While in Turkey a few months ago I had Ayran (cold beverage of yogurt mixed with cold water and sometimes salt) for lunch almost everyday. It was pretty much all I needed though sometimes I had some fruit along with it.
Actually the non-fat yogurt contains no fat, and the regular stuff does not contain that much. I am the first to be skeptical of fads, but I'm all for "Greek" yogurt. Whether it's Greek or not, it tastes a million times better than syrupy spoogy yoplait.
Is there such a thing as non-drinkable kefir?