I like the picture and caption on 2m4m.org now, but I think it would be more effective if he put up some NOM-related boilerplate at the top -- not "march against gay marriage" or anything, but just some factual statements about what NOM is saying -- "NOM is planning to gather '2 million for marriage' -- here's what you need to know about that" and then let them have it. More of an outreach than a "ha-ha, tricked you" or more preaching to the choir.
Even better, why not have every person that supports the rights of gays and lesbians to marry actually join their march, but carrying rainbow flags. Let's make it 4, 6 or 8 million for marriage - everyone's right to marriage.
@4. I kinda love that. A bunch of gay marriage supporters joining the march "4 marriage". It would have to be a lot of people, though. Imagine if half the crowd were gay marriage supporters...
and will all of these gay slip ups, NOM can't seem to keep a straight face either.
http://www.unfortunateacronyms.com