2008 The Ratings
posted by October 30 at 9:50 AMon
The Obamamercial, about which you all had quite a bit to say, beat Ross Perot’s ratings for his similar 1996 infomercial and also beat the evening’s ratings for Pushing Daisies on ABC (the network may have been trying, in vain, to score a ratings coup by refusing to air Obama’s spot).
Via The Caucus:
More than 20 percent of American households watched Barack Obama’s 30-minute campaign commercial on Wednesday night, according to preliminary ratings.
In the top 56 local TV markets, the household rating for Mr. Obama’s message was 21.7, Nielsen said. The rating indicates the percentage of homes that watched the program. While it will be impossible to judge how many undecided voters the infomercial reached, Mr. Obama’s message clearly reverberated across the country, drawing more viewers than most prime time programs.
The commercial was particularly high-rated in several battleground states. According to Nielsen, 29 percent of households in the Philadelphia media market, 28 percent of households in the West Palm Beach/Ft. Pierce, Fl. media market, and 27.2 percent of households in the Greensboro/High Point/Winston Salem, N.C. media market viewed the ad…
“If Barack Obama fails to win the election, perhaps the networks should hire him to entertain viewers on Wednesday nights,” The Hollywood Reporter suggests.