2008 Three Commercials I Hope the Obama Campaign Is Working On
posted by September 9 at 15:18 PMon
That’s good news about the changing nature of the West, but that’s kinda the only good news I’ve read all day. Two bits of inauspiciousness: a Washington Post/ABC News poll finds that Sarah Palin’s popularity is taking off among women (“most of McCain’s surge in the polls since the Republican National Convention was due to a big shift in support among white women voters”) and a CNN/Opinion Research Corporation survey finds her popularity taking off among men (“62 percent of men questioned have a favorable opinion of the Alaska governor, nine points higher than women”). Women love her and men love her even more. Well that’s just about everyone, isn’t it?
Let’s set aside all the caveats about polls and surveys and how they can’t be trusted and young people don’t have land lines, etc., and just admit that Palin is a better choice than any of us thought, even with her clown car of issues, and that Obama really should have chosen Clinton as his running mate (laugh if you must), and that the only silver lining to all this is that competition makes you better and the Obama campaign might have been getting a little too comfortable. They’ve gotta step up their game. The Palin-is-pro-life-so-women-won’t-vote-for-her isn’t such a comforting argument considering, as a friend of mine (who is adamantly pro-choice and happens to be pregnant right now) said over the weekend, “Pro-choice women are much more willing to accept a woman being pro-life than a man because women think women should be allowed to decide.” That’s a little circular, but it’s probably true.
So what should the Obama campaign be doing with all that money we’re all giving them?
1. Make ad after ad with these words in huge letters: “Sarah Palin’s Religious Views Are More Radical Than a Fundamentalist Muslim’s.” Over, like, a photo of some Muslim radicals in a cave. The assertion isn’t just rhetorically satisfying, and a nice flip on the Obama-is-a-Muslim meme—it’s true:
On censorship, the teaching of creationism in schools, reproductive rights, attributing government policy to God’s will, and climate change, Palin agrees with Hamas and Saudi Arabia rather than supporting tolerance and democratic precepts… Palin’s stance [on abortion] is even stricter than that of the Parliament of the Islamic Republic of Iran…
2. Make a “Sarah Palin Is a Liar” ad. The new they’re-not-mavericks ad that pivots on the Bridge to Nowhere (“Sarah Palin was for the Bridge to Nowhere before she was against it”) doesn’t land. That only means something to Democratic insiders still stinging over Kerry’s defeat at the hands of “Kerry was for the Iraq War before he was against it” line—that’s too many leaps for a couple screen seconds. An average viewer is going to see that and think: She changed her mind about a bridge? Who cares? But if they make an ad about what a liar she is—she stands up there and tells the world she is a foe of earmarks after securing more earmarks per capita than any other state in the nation—and then cut to, say, footage of Bush lying to us about Iraq and an announcer saying, “Do we really want another lying Republican in the White House?”, that would go far and be perfectly justified. Because make no mistake: she’s a liar.
3. For that matter, make a “John McCain Is Lying to You, Too” ad—about his distortions about Obama’s tax cuts and the middle class. With that same footage of Bush lying and that same announcer saying, “Do we really want another Republican bending the truth for his own political gain in the White House?”
I just got yet another email from David Plouffe, and Savage is banging the penny jar obligingly, but the email Plouffe sent had that weak they’re-not-mavericks ad attached to it and, frankly, I don’t wanna give up money I don’t have for weak ads.