Books Revolutionary Ideas
posted by September 16 at 14:57 PMon
A few months ago on Slog, I reported on the world debut of the American Booksellers’ Association’s independent bookseller branding campaign, named IndieBound.
…(T)here was a little light show and then [The A.B.A.] announced that the new slogan/website/philosophy of independent bookstores around the country was going to be…
As in, “I’m bound to be going to an independent store,” I guess. When they announced that bookstores around the county were going to start carrying IndieBound fliers (Changed from the BookSense 76 to the hipper-than-thou ‘NextList.’), suddenly the hall was filled with skipping girls handing out IndieBound Declarations of Indpendence and IndieBound pins and those plastic glow-necklaces that people wear at raves, only in the official color of IndieBound, which is red. People said things like “Welcome to the revolution” and “The revolution is now.” Apparently, independent bookstores are becoming Russian revolutionaries.
I wrote more about IndieBound’s debut in my Book Expo America wrap-up piece in June. The next step of IndieBound has just launched. It’s a social networking site where you can identify yourself as a fan of local independent bookstores and other independent businesses.
Add your favorite Indie retailers to the IndieBound.org database—so everyone can shop indie everywhere they go!
Just added: the Waddle n’ Swaddle, in Poughkeepsie, New York. The revolution continues.